There is a very definite art to marketing via social media platforms. You can find specialists in Facebook, Twitter, G+, Instagram and Pinterest.
However it doesn’t end there. With a whole plethora of platforms, Web2.0, Blogs and Bookmarking this is one of the most varied skills areas in the Digital world. New social media platforms are springing up all of the time. Think Pearltrees, the growth of Snapchat and emergence of Periscope. Consequently anyone who is in line for a social media marketing manager job simply must have their finger on the pulse of this rapidly changing social world.
The Biggest Platforms Win
It’s true the main thrust for most companies is on the most popular and biggest social media platforms. Intelligent People is at the forefront of placing the most talented candidates into Social Media Marketing Job vacancies in London and across the Home Counties and South East.
As in most disciplines in the online world, social media is ever and fast changing. New changes, for example, to the FB advertising platform and new rules and regulations mean you have to keep your skills current. Twitter has introduced a business advertising platform recently as well. And now you can advertise on Pinterest, so cross over with the PPC team is also crucial.
We All “Do” Social Media
But the rewards for keeping up to date are great. Salaries are good and you can gain regular increases as your skills set develop. A Social Media Manager can expect to earn up to £40k plus benefits in today’s market. At Executive level you can expect high £20’s to mid £30’s so, given that it’s something we all do, if you have a tendancy towards social media it may be worth considering it as a potential career.
We are also finding the number of social media marketing vacancies on the increase. This is simply because all companies recognise that if they are able to gain that traction through social media, it’s a big win. As a social media manager your job is to maximise this social reach and strive for viral content.
We are always in the market for Social Media skills on behalf of our clients who have a whole plethora of vacancies. There is also no doubt the job functions being covered by the vacancies we are currently seeing is being widened all the time. As mentioned new platforms, advances on existing platforms ensure the job role is constantly evolving and therefore very exciting.
All good social media players need to make sure they keep fully up to date with all the latest techniques and advances.
Here’s a look at some of the job titles we have placed in the recent past.
- Online Community Manager
- Social Media Marketing Manager
- PR and Social Media Manager
- Public Relations Manager
- Social Media Manager
If you would like us to fill a Social Media Marketing job vacancy in London for you, do give us a call on 01727 736 690.
Intelligent People work with a broad range of Online and New Media Organisations (including Online Retail, Travel, Media, Business Services & NfP).
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