Marketing salaries 2024

We’re marketing recruitment specialists offering up-to-date marketing salary information. This guide was last updated in February 2024.

Average salary £225,000

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Average salary £175,000

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VP Digital Marketing salary UK

Average salary £175,000

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Average salary £135,000

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Digital Marketing Director / Director of Digital Marketing salary UK

Average salary £135,000

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Average salary £95,000

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Average salary £110,000

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Average salary £90,000

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Average salary £60,000

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Average salary £60,000

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Average salary £80,000

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Average salary £90,000

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Average salary £75,000

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Average salary £50,000

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What determines a marketing salary in the UK?

When determining salary bands for senior marketing teams, employers must take into account various factors.

Firstly, the level of expertise and experience that the employee brings to the table is crucial, as this directly impacts their value to the company. Additionally, the geographical location of the business and industry standards should be considered. It’s important to offer a competitive salary package to attract and retain top talent in the field.

Other factors such as performance metrics, company size, and budget constraints should also be taken into consideration. Ultimately, employers must strike a balance between offering an attractive salary package and maintaining profitability.

Marketing benefits packages

A comprehensive benefits package for a senior marketing employee in the UK may include the following :

  1. Pension scheme: A pension plan provides the employee with a retirement savings plan which is either employer or employee-funded. As of April 6, 2019, minimum contributions to a UK workplace pension scheme have increased to 8%, with at least 3% from an employer. 
  2. Private medical insurance: This can provide the employee (and often their families) with access to private medical treatment, including consultations, tests, and treatments. This medical insurance often improves waiting times for procedures, gives access to private hospitals and mental health coverage. You should read your medical insurance documents thoroughly to check for inclusions and exclusions to the company policy so that you may accurately answer employee questions on this matter.
  3. Life insurance: This can provide financial support to the employee’s family in the event of their death. 
  4. Income protection: This provides the employee with a safety net should they be unable to work due to illness or injury.
  5. Flexible working hours: This allows the employee to have control over their work schedule and work-life balance. This can also be overlapped with flexible work locations including working from home, abroad etc. Post COVID, most businesses in the UK offer hybrid working (2-3 days out of 5 in the office for example).
  6. Generous holiday allowance: This helps to contribute towards a good work life balance for employees. Additional ideas to consider are how employees use this holiday allowance – introducing ‘duvet days’, employees deciding if they would like to work on a bank holiday and use annual leave at another time.
  7. Employee assistance schemes: This provides employees with access to confidential support and counselling services for personal or work-related issues.
  8. Enhanced maternity / paternity / shared packages: Some employers offer statutory maternity cover which includes 6 weeks at 90% of the employees pay. Most of this cost can be recovered from the Government. To attract top talent, many companies offer enhanced maternity / paternity schemes, often up to 6 months full pay for new parents.
  9. Stock options: This provides the employee with the opportunity to invest in the company they work for and share in its success.
  10. Wellbeing initiatives: Companies may offer employees free gym membership, and discounted / free access to other leisure activities. 
  11. Professional development: This can include opportunities for training and development, attending conferences, and networking events.

In-demand marketing skills 2024

Technical marketing skills

  • SEO
  • Events
  • Google Analytics 4
  • Artificial intelligence
  • Product marketing
  • Data analytics
  • User experience
  • Demand generation, including marketing automation

Soft marketing skills

  • Project management
  • Clear communicator – turning complex issues into simple narratives
  • Influencing and stakeholder management 
  • Mentoring, coaching and developing team members
  • Agile and adaptable – able to cope with change and thrive in a fast-paced environment. 
  • Customer and people centric

2024 marketing: key observations

  • Greater demand for in-house marketing teams compared to outsourcing to external agencies, due to rising costs / retainer agreements. 
  • Senior leaders are being hired on an interim basis with the intention of conducting audits and developing strategy based on their findings.
  • Companies are tending to hire at a junior level with the intention of saving budget but also with the expectation of the employee being more hands-on and implementational.
  • A greater focus on immediate / short-term return on investment from senior management teams, with less appetite for long-term brand building activities, including ads.
  • Marketing teams are considering how they can use AI tools, such as ChatGPT and Bing. to increase efficiency and effectiveness, especially for content writing. 
  • Employers are currently commonly looking for candidates with Go-To-Market Strategy and Product Marketing experience.

Global talent trends 2024

What is top of mind in 2024 for employees? Below are some themes reported in the Mercer global talent trends report.

  • Employee experience. What do employees really care about and how important is employer brand? Read more about employer brand and how to improve it in our blog.
  • Equity. Employees want improved fairness in pay and opportunity.
  • Financial wellness. Employees want an employer than invests in longevity and actively combats ageism in the workplace.
  • Flexible working. This is still critical to attracting, retaining and motivating talent.
  • Total wellbeing. Ensuring better wellbeing outcomes for all, including health and safety and benefits.
  • Skills focus. Building a skills powered organisation, including how AI can help efficiency and effectiveness.

Job descriptions: what are candidates attracted by?

According to LinkedIn data, candidates are interested in the following when viewing a job description (percentage by degree of importance):

– 60% Excellent compensation and benefits. Jobseekers are less inclined to apply for roles that do not include a salary banding within the job description, so we advise all adverts to include this vital piece of information.

– 50% Flexible work arrangements. This includes when and where you work, including any remote or hybrid opportunities.

– 45% Opportunities for career growth within the company.

– 38% Organisational support to balance work and personal life.

– 36% Clear goals and direction from senior leadership.

For more information about how to hire for your marketing team, please contact us today.

Marketing salary UK: frequently asked questions

What does a Head of Marketing get paid?

A Head of Marketing in 2024 will get paid in the region of £80,000 – £110,000 in the UK.

What is the average salary for a marketing head in the UK?

The average salary for a marketing head in the UK is £95,000.

What is the highest salary in Marketing?

The highest salary in marketing is for a Chief Marketing Officer. A Chief Marketing Officer salary ranges between £150,000 – £350,000 in the UK.

Is Head of Marketing higher than a Director?

A Head of Marketing is a lower position than a Marketing Director. Often a Head of Marketing will report directly into the Marketing Director and therefore the Head of Marketing salary will be lower on average.

What is a CMO salary UK?

The average CMO salary in the UK is £225,000. The CMO salary often ranges between a starting salary of £150,000 and a top end salary of £350,000.

What is the highest salary for a CMO?

The highest salary for a CMO in the UK is approximately £350,000.

Is VP Marketing higher than CMO ?

A VP Marketing is lower than a CMO in a business hierarchy. Often a VP Marketing will report directly into a CMO and therefore a VP Marketing’s salary is often lower than a CMO’s.

Is VP Marketing the same as Head of Marketing?

A VP Marketing position is different to a Head of Marketing position. A VP Marketing is more senior, and often has a Head of Marketing reporting into them directly. A VP Marketing’s salary is therefore higher  on average than a Head of Marketing salary.

How much is a Marketing Director paid?

A Marketing Director is paid between £100,000 and £170,000 a year.

What are the highest paying jobs in the UK?

The highest paying jobs in the UK will be C-level roles including CEO, CCO, COO, CMO and CPO’s for example. 

Marketing Salary