Intelligent People

Marketing Director

If you are looking for a Marketing Director job role or would like to find out how to become a Marketing Director, what skills you need, and what salaries are on offer, you will find a complete guide below. This guide also covers a Digital Marketing Director position.

If you’re an employer looking to recruit a Marketing Director or a Digital Marketing Director, please see our marketing recruitment services page, and the full overview of our services to employers. If you need to hire and would like our services, contact us today.

Whilst the majority of the jobs we have at this level are within London based companies, with the rise of flexible working, we can work with candidates across the UK, Europe and North America.

Salary

In today’s market, a salary of £100,000 to £150,000 would be expected at Marketing Director level. Traditionally, those Marketing Director’s working within London could expect a salary at the higher end of this scale, but with the rise in demand from candidates for flexible working, employers are tending to level out this playing field.

Employers will also be willing to pay a higher salary for a Marketing Director who can evidence both business growth and improvements in brand awareness metrics, directly attributable from their marketing strategy. Also essential to this role is the ability to lead and inspire team members to success.  

Other factors that could affect the salary of a Marketing Director role are:

  • The size of the employer
  • The growth objectives of the employer
  • The overall benefits package. Employers can enhance the salary through equity, pensions, and other benefits

Read our guide to
Marketing salaries

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Example Job Description

A typical Marketing Director job description will read something like the below:

A Marketing Director is needed by a leading provider of boardroom consultancy services with a product nearing launch.

As the product gears for launch, a Marketing Director is needed to help scale across Europe and America. The key focus of this role is lead generation.

The Marketing Director will:

  • Define the marketing strategy across all touchpoints
  • Drive lead generation
  • Drive acquisition across all platforms and channels, predominately online, focusing immediately on the UK but with overall responsibility for the brand globally
  • Deliver best practice
  • Build a talented team of marketing experts

To be successful, The Marketing Director must:

  • Be a highly experienced B2B marketing leader from a SaaS or services background, ideally with start-up or smaller co experience
  • Have a strong track record of delivering growth
  • Demonstrate strong people management skills having managed teams as well as senior stakeholders working directly with the c-suite
  • As the business scales and the product offering expands, experience across both B2B and B2C would be advantageous.

This is a rare opportunity for a Marketing Director to join at the start of a very exciting journey.

What are employers looking for?

Creating a job description is a difficult task for a Marketing Director role – each business will have different requirements depending on its size, how established the business is, the budget, and what product the business sells, from software, a service to a tangible product.

Within a Marketing Director role, the candidate will be responsible for designing and delivering comprehensive marketing strategies to increase brand awareness, lead generation and loyalty within the customer base. The Marketing Director must champion the brand, ensuring the brand is represented consistently throughout all promotional activities and channels. At Marketing Director level, candidates will need to identify and analyse the target customer, ensuring all activities point towards this objective, producing business growth through innovation.

FAQs

What is the role of a Marketing Director?
Within a Marketing Director role, the candidate will be responsible for designing and delivering comprehensive marketing strategies to increase brand awareness, lead generation and loyalty within the customer base. The Marketing Director must champion the brand, ensuring the brand is represented consistently throughout all promotional activities and channels.
What skills should a Marketing Director have?
At Marketing Director level, skills required would include: - Leadership skills to be able to lead and inspire their team. - Influencing skills to influencing stakeholders towards their business vision - Generalist marketing skills to be able to manage their team towards success and view the marketing strategy holistically. - Analytical skills to analyse competitive market, the target customer’s needs, and the results of marketing initiatives - Creative skills to be able to think outside the box and differentiate their brand from competitors.
What qualifications do you need to be a Marketing Director?
A Marketing Director is often promoted from a Head of Marketing position. No official qualifications are required at this level, but usually a university or master’s degree is expected from employers. More importantly, the ability to lead and inspire team members is essential, alongside previous evidence of business growth through marketing activities – brand awareness, customer retention and conversion.
What is a Marketing Director job?
A Marketing Director job requires a candidate who has experience across the whole marketing mix – from advertising, PR, creative, digital, CRM, brand and offline channels. On a day-to-day basis, a Marketing Director will often directly manage the Head of Marketing and provide strategy and direction for the junior roles too.
How much do Marketing Directors earn?
A Marketing Director should earn between ÂŁ100,000 to ÂŁ150,000 within the UK. On top of this, a Marketing Director can expect additional benefits within their package, including healthcare, pension, equity and more.
What does a Director of Digital Marketing do?
A Director of Digital Marketing oversees all the digital channels within a business to include - The website and eCommerce - CRM and automations - Digital advertising strategy - SEO - Google Analytics - Online content A Digital Marketing Director is also responsible for keeping on top of the latest digital trends and technology and analysing results against KPIs and ROI’s, communicating progress to the Managing Director, CEO or The Board.