FAQs
- What is the role of a Marketing Director?
- Within a Marketing Director role, the candidate will be responsible for designing and delivering comprehensive marketing strategies to increase brand awareness, lead generation and loyalty within the customer base. The Marketing Director must champion the brand, ensuring the brand is represented consistently throughout all promotional activities and channels.
- What skills should a Marketing Director have?
- At Marketing Director level, skills required would include: - Leadership skills to be able to lead and inspire their team. - Influencing skills to influencing stakeholders towards their business vision - Generalist marketing skills to be able to manage their team towards success and view the marketing strategy holistically. - Analytical skills to analyse competitive market, the target customer’s needs, and the results of marketing initiatives - Creative skills to be able to think outside the box and differentiate their brand from competitors.
- What qualifications do you need to be a Marketing Director?
- A Marketing Director is often promoted from a Head of Marketing position. No official qualifications are required at this level, but usually a university or master’s degree is expected from employers. More importantly, the ability to lead and inspire team members is essential, alongside previous evidence of business growth through marketing activities – brand awareness, customer retention and conversion.
- What is a Marketing Director job?
- A Marketing Director job requires a candidate who has experience across the whole marketing mix – from advertising, PR, creative, digital, CRM, brand and offline channels. On a day-to-day basis, a Marketing Director will often directly manage the Head of Marketing and provide strategy and direction for the junior roles too.
- How much do Marketing Directors earn?
- A Marketing Director should earn between ÂŁ100,000 to ÂŁ150,000 within the UK. On top of this, a Marketing Director can expect additional benefits within their package, including healthcare, pension, equity and more.
- What does a Director of Digital Marketing do?
- A Director of Digital Marketing oversees all the digital channels within a business to include - The website and eCommerce - CRM and automations - Digital advertising strategy - SEO - Google Analytics - Online content A Digital Marketing Director is also responsible for keeping on top of the latest digital trends and technology and analysing results against KPIs and ROI’s, communicating progress to the Managing Director, CEO or The Board.