Why Ecommerce Brands Are Looking For T-Shaped Marketers

Every industry prioritises different traits and skills, because roles vary wildly. A factory worker needs in-depth knowledge of a specific set of actions and processes, for instance, while a supply teacher is most useful with a basic understanding of just about every subject taught at that particular school level. Since the broader promotional machine has […]


What Would Gareth Do? Improving Your Resilience at Work

The World Cup dream may have died, but the legacy of the resilience of the England team will live on.  Gareth Southgate’s leadership has been universally applauded, and lessons from his approach can be taken into the business world. “The questions around us principally come down to character, the essential ability to withstand events that […]



  At the recent Times CEO Summit, Chief Executives admitted that efforts to improve gender diversity at some of the UK’s largest businesses have not worked. The government introduced gender pay gap reporting in 2017 for all businesses with more than 250 employees, to tackle pay inequality between men and women. The average pay gap […]


Beating the tweet – handling negative online feedback

“Your most unhappy customers are your greatest source of learning” Bill Gates Great customer relations have always been important in business, but now the stakes are much higher as unhappy clients can go straight to the company’s social media platforms to make their complaint. Twitter has become the go-to channel for people to vent frustrations, […]


When does office banter cross the line?

In many offices, where a team have been together for some time, a culture of good-natured teasing and humorous insults can develop.  Banter is friendly and most importantly, an exchange. It is neither designed to, nor has the effect of, shaming, upsetting, belittling, offending or otherwise making anyone hearing it uncomfortable. It is a shared […]


Tell them you’re the best! How to sell yourself online

When it comes to selling yourself online, you don’t want to toot your own horn so loudly that you send prospective employers running for the hills. How do you stand out from the considerable crowd? Here’s how to get the right balance of writing professional, likeable and accurate profiles that pique interest in you and […]


Six ways to boost your Facebook audience

Social media is here to stay. Facebook had an average of 2.2 billion monthly active users by the end of December 2017, and at the start of 2018 CEO Mark Zuckerberg announced some radical content changes. What are they and how can your business leverage them? A quick overview of Facebook’s changes Content posted by […]


7 ways to get eyed up on LinkedIn

The LinkedIn world is your oyster. How do you get the best out this valuable social networking platform? The challenge is trying to get the most views on your profile from the people who matter. Enhancing your visibility means taking a two-pronged approach: get involved with the conversation, and optimise your own profile. 1. Join […]


What’s set to surge in social media advertising?

Social media is a crowded place. The battle for attention spans is becoming ever more intense – and this year’s trends reflect how rapidly it’s revolving. Is your business keeping up?  Spend, spend, spend… Social media advertising budgets were up 60% in 2017 with more than 900 brands targeting their ads across Facebook, Instagram, Snapchat, […]


Get LinkedIn with Recruiters

LinkedIn is the perfect platform to showcase your skills and experience to industry professionals. But with over 433 million users and over 93% of decision-makers scouting for talent, how do you stand out from the crowd? The first top tip: make your profile public if you want to be found. Here are the other six […]

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