FAQs
- How much does a VP of global marketing make?
- A VP of global marketing could make between £130,000 and £180,000. This would be depending on the size of the business, it’s growth plans and its budget. To earn towards the upper end of this scale, you would need to showcase evidence of previous success within a similar role and have the specific domain experience the business is looking for.
- Vice President of Marketing salary in the UK?
- A Vice President Marketing could earn a salary of between £130,000 to £180,000. This is dependent on numerous factors including the business size, its growth plans, its people budget, and the specific domain experience required in the role. On top of this, you would expect to have a benefits package which included pension contributions, healthcare cover and perhaps business equity.
- What does a marketing vice president do?
- The VP of Marketing is responsible for setting the brand vision and overall direction of the marketing teams, creating both a long- and short-term plan, using KPIs and objectives to review performance. The VP will need to ensure the customer is considered at each stage of the marketing process and oversee the user experience from start to finish, reporting to the CEO on strategic performance metrics.
- What skills does a VP of marketing need?
- A VP of Marketing needs to possess various skills in order to be successful at their role. These skills include: - Leadership skills to be able to lead and inspire their team. - Influencing skills to influencing stakeholders towards their business vision - Generalist marketing skills to be able to manage their team towards success and view the marketing strategy holistically. - Analytical skills to analyse competitive market, the target customer’s needs, and the results of marketing initiatives - Creative skills to be able to think outside the box and differentiate their brand from competitors.
- What is a VP of digital?
- A VP of digital marketing, you will manage the digital marketing strategy for the business, including all digital assets and platforms. Your role is to lead your junior marketing team to success utilising brand promotions, digital advertising, technology, and optimisation techniques. A VP of digital is also responsible for analysing KPI’s and return on investment metrics.