Vice President Marketing / Vice President Digital Marketing

Today, VP Marketing and VP Digital Marketing job vacancies are commonplace in modern organisational structures. If you are looking for a Vice President of Marketing job role or would like to find out how to become a VP of Marketing, what skills you need, and what salaries are on offer, you will find a complete guide below.

If you’re an employer looking to recruit VP Marketing / VP Digital Marketing, please see our marketing recruitment services page, and the full overview of our services to employers. If you need to hire and would like our services, contact us today.

Whilst the majority of the jobs we have at this level are within London based companies, with the rise of flexible working, we can work with candidates across the UK, Europe and North America.

Salary

In today’s market, a salary of £130,000 to £180,000 would be expected at VP of Marketing level. Traditionally, those VP’s working within London could expect a salary at the higher end of this scale, but with the rise in demand from candidates for flexible working, employers are tending to level out this playing field.

Employers will also be willing to pay a higher salary for a Vice President Marketing who can evidence both business growth and improvements in brand awareness metrics, directly attributable from their marketing strategy. Also essential to this role is the ability to lead and inspire team members to success.  

Other factors that could affect the salary of a Marketing VP role are:

  • The size of the employer
  • The growth objectives of the employer
  • The overall benefits package. Employers can enhance the salary through equity, pensions, and other benefits

Read our guide to
Marketing salaries

Example Job Description

A typical VP Marketing job description will read something like the below:

This role offers the opportunity to develop the overall marketing strategy for branding, product messaging and demand generation with the help of a talented marketing team already on board.

The VP Marketing will be responsible for:

  • The development of the long-term company marketing strategy
  • The development and implementation of a winning Lead Generation strategy
  • Take ownership of the business’ reputation and recognition; including brand, PR and communications
  • Working closely with the Sales Team; enabling them to meet their objectives
  • Continual market reviews, consumer trends and the activities of competitors

You will bring the following to the role of VP Marketing:

  • A track record of successfully scaling a B2B business
  • Experience of working with a high growth or scaling business having implemented a successful lead generation marketing plan
  • Strong analytical skills to measure activity and drive performance
  • Clear ability to wear multiple hats – hands on execution, optimisation, tactical planning, managing relationships with platforms etc
  • You will be looking for a fresh challenge, prepared to roll your sleeves up and deliver a winning lead generation strategy

What are employers looking for?

Creating a job description is a difficult task for a VP Marketing or VP Digital Marketing role – each business will have different requirements depending on its size, how established the business is, the budget, and what product the business sells, from software, a service to a tangible product.

Ultimately the employer will expect the VP of Marketing to take responsibility for setting the brand vision and overall direction of the marketing teams. This would include creating both a long- and short-term plan, using KPIs and objectives to review performance. The VP will need to ensure the customer is considered at each stage of the marketing process and oversee the user experience from start to finish, reporting to the CEO on strategic performance metrics.

FAQs

How much does a VP of global marketing make?
A VP of global marketing could make between £130,000 and £180,000. This would be depending on the size of the business, it’s growth plans and its budget. To earn towards the upper end of this scale, you would need to showcase evidence of previous success within a similar role and have the specific domain experience the business is looking for.
Vice President of Marketing salary in the UK?
A Vice President Marketing could earn a salary of between £130,000 to £180,000. This is dependent on numerous factors including the business size, its growth plans, its people budget, and the specific domain experience required in the role. On top of this, you would expect to have a benefits package which included pension contributions, healthcare cover and perhaps business equity.
What does a marketing vice president do?
The VP of Marketing is responsible for setting the brand vision and overall direction of the marketing teams, creating both a long- and short-term plan, using KPIs and objectives to review performance. The VP will need to ensure the customer is considered at each stage of the marketing process and oversee the user experience from start to finish, reporting to the CEO on strategic performance metrics.
What skills does a VP of marketing need?
A VP of Marketing needs to possess various skills in order to be successful at their role. These skills include: - Leadership skills to be able to lead and inspire their team. - Influencing skills to influencing stakeholders towards their business vision - Generalist marketing skills to be able to manage their team towards success and view the marketing strategy holistically. - Analytical skills to analyse competitive market, the target customer’s needs, and the results of marketing initiatives - Creative skills to be able to think outside the box and differentiate their brand from competitors.
What is a VP of digital?
A VP of digital marketing, you will manage the digital marketing strategy for the business, including all digital assets and platforms. Your role is to lead your junior marketing team to success utilising brand promotions, digital advertising, technology, and optimisation techniques. A VP of digital is also responsible for analysing KPI’s and return on investment metrics.