There are many good reasons why the majority of internet marketers think that conversion rate optimization (CRO) is essential to their digital marketing activities. The importance of optimising a web site to ensure as many visitors as possible are converted into customers, for example, is almost a no-brainer when it comes to online marketing strategy for businesses. Why? Because it’s a relatively cheap and easy way of leveraging existing website visitors and turning them into consumers – rather than having to go to the effort of attracting new ones. This is key way of increasing the bottom line and we are seeing more specialist site optimisation and conversion jobs in our portfolio at the moment.
The online conversion and optimisation recruitment specialists Intelligent People understand how vital CRO is to any company with an online profile, especially eCommerce sites. Many of the recruitment consultants at the agency have themselves worked in this area and possess a strong knowledge of which candidate skills would be highly sought after in a job vacancy for a website optimisation and conversion expert.
The ability to monitor, test and track a user’s visit to and journey around a website using web traffic analysis tools such as Google Analytics is a key skill, as is familiarity with advanced analytical and statistical methods to make sense of the collected data and all results. If a job prospect also has knowledge of user interface design (UI) and user experience design (UX) methodologies, and gathering user feedback, this background can ensure that a website is a digital product that requires minimum effort to interact with and is intuitive to use, so that a visitor can accomplish an action such as a purchase as quickly and easily as possible.
Website optimisation and conversation is a cost-efficient way of avoiding expensive online advertising, attracting target-market website visitors and improving profits by making your site more effective than your competitors. It’s not just your company that will benefit from higher conversion rates – your partners and affiliates will be impressed too, when you sell more of their products as well as your own. Your website’s reduced bounce rates and the increased amount of time that your website users engage with your site will impress Google, which also has a beneficial effect on your ability to sell more.
When clients come to Intelligent People looking for new recruits to their website optimisation and conversion team, they want an enthusiastic, motivated and knowledgeable candidate who can drive all of their digital marketing activities forward, and consequently boost sales and improve return-on-investment statistics, with increased conversion rates.
If you’re a job seeker looking for a challenging change of direction and you have experience with advanced statistical methodologies and tools, and an appreciation of UI/UX, contact the recruitment experts at Intelligent People to explore this area of online marketing and eCommerce, where good candidates are highly valued and vavacncies difficult to fill.
If you’re in an organisation that is wanting to expand or strengthen its ability to optimise its site and convert more visitors, get in touch with the Intelligent People experts, who can find your skilled new recruit.