Intelligent People

Head of Marketing

Today, Head of Marketing or Head of Digital Marketing job vacancies are commonplace in modern organisational structures. If you are looking for a Head of Marketing job role or would like to find out how to become a Head of Marketing, what skills you need, and what salaries are on offer, you will find a complete guide below.

If you’re an employer looking to recruit a Head of Marketing or Head of Digital Marketing position, please see our marketing recruitment services page, and the full overview of our services to employers. If you need to hire and would like our services, contact us today.

Whilst most of the jobs we have at this level are within London based companies, with the rise of flexible working, we can work with candidates across the UK, Europe and North America.

Salary

In today’s market, a salary of £80,000 to £110,000 would be expected at Head of Marketing / Head of Digital Marketing level. Traditionally, those candidates working within London could expect a salary at the higher end of this scale, but with the rise in demand from candidates for flexible working, employers are tending to level out this playing field.

Employers will also be willing to pay a higher salary for a candidate who can evidence both business growth and improvements in brand awareness metrics, directly attributable from their marketing strategy. Also essential to this role is the ability to lead and inspire team members to success.  

Other factors that could affect the salary of a Head of Marketing role are:

  • The size of the employer
  • The growth objectives of the employer
  • The overall benefits package. Employers can enhance the salary through equity, pensions, and other benefits
 

Example Job Description

A typical Head of Marketing or Head of Digital Marketing job description will read something like the below:

A Head of Marketing is needed by a tech for good start-up who are on a fast growth trajectory and are looking to take their marketing strategy to the next phase.

The client we are working with has managed to quadruple its customer base since the start of the pandemic and the Head of Marketing will join a passionate team to continue their mission to help the social care sector.

The Head of Marketing will work alongside the CEO and CTO to:

  • Define and deliver the company’s marketing strategy
  • Assess the performance of different marketing channels and campaigns
  • Analyse customer acquisition costs carefully and allocate resources to the best performing areas
  • Manage a small team and external agencies
  • Have a strong eye for storytelling and content ensuring the company dominates SEO
 

To be successful in this role, the Head of Marketing must have:

  • 5+ years in a digital marketing role, ideally in a start-up environment
  • A background in B2B SaaS or a subscription-based business
  • Experience managing and hiring a team.
  • Experience managing a healthy marketing budget
  • A strong knowledge of core digital marketing channels including paid media, referrals. SEO and CRM.
 

This is a fantastic opportunity for a Head of Marketing to have an impact on a business that has already improved the lives of hundreds of thousands of patients.

What employers are looking for

Creating a job description is a difficult task for a Head of Marketing or Head of Digital Marketing role – each business will have different requirements depending on its size, how established the business is, the budget, and what product the business sells, from software, a service to a tangible product.

This role is often a transition from managing an aspect of marketing, to managing a multi-functional team of specialists. Depending on the size of the organisation, a generalist approach to marketing is often best at this level, able to make best practise decisions and support team members by giving them strategic direction and the tools to be effective at their job without hand holding. Head of Marketing recruitment requires candidates to have experience across as many marketing disciplines and technologies as possible, with particular focus on managing budget and performance against KPIs.  

FAQs

How much does a Head of Digital earn?
A Head of Digital can earn between £80,000 to £110,000 on average. The salary for a Head of Digital can vary business to business depending on; the size and sector of the business, the businesses growth objectives and its budget for building out the team. The salary can also be strengthened by offering a comphrensive benefits package including pension, healthcare, bonuses, enhanced leave options etc.
What does a Head of Digital do?
A Head of Digital is responsible for managing a team of digital executives and managers over a wide variety of digital touchpoints, ensuring consistency and effectiveness at every point of the end-to-end process. The Head of Digital would be in charge of leading digital transformation programmes, setting team objectives and monitoring success of initiatives through key metrics such as revenue and user lifetime values.
What is a Head of Digital Marketing?
A Head of Digital Marketing owns and oversees all digital marketing channels within a business including the website, eCommerce activities, digital advertising, digital content, social media and more.
What is a Head of Marketing salary?
A Head of Marketing salary is between £80,000 to £110,000. The employee often receives additional benefits within their offer package including pension contributions, health cover, insurances, wellbeing schemes and more.
What do you look for in a Head of Marketing?
Often a Head of Marketing candidate will have generalist experience across the whole marketing mix, to lead activities within brand, creative, PR, digital advertising, content, CRM and more. A Head of Marketing must also show leadership and influencing skills, be able to manage several projects at any one time and have an analytical mindset to review and optimise marketing results.
How do you become a Head of Marketing?
A Head of Marketing is often promoted from a Senior Marketing Manager position, often a transition from managing an aspect of marketing, to managing a multi-functional team of specialists. To become a Head of Marketing, you’ll need experience across each aspect of marketing, especially digital and possess good management and leadership skills.
What is the role of a Head of Marketing?
Depending on the size of the organisation, a generalist approach to marketing is often best at this Head of Marketing level, able to make best practise decisions and support team members by giving them strategic direction and the tools to be effective at their job without hand holding. Head of Marketing recruitment requires candidates to have experience across as many marketing disciplines and technologies as possible, with particular focus on managing budget and performance against KPIs.
What qualifications do you need to be a Head of Marketing?
To become a Head of Marketing, no specific qualifications are required, rather it’s the skills and knowledge learnt on the job that have the most impact. However, some candidates at Head of Marketing level possess a university or master’s degree in Marketing.
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