Head of Marketing
Today, Head of Marketing or Head of Digital Marketing job vacancies are commonplace in modern organisational structures. If you are looking for a Head of Marketing job role or would like to find out how to become a Head of Marketing, what skills you need, and what salaries are on offer, you will find a complete guide below.
If you’re an employer looking to recruit a Head of Marketing or Head of Digital Marketing position, please see our marketing recruitment services page, and the full overview of our services to employers. If you need to hire and would like our services, contact us today.
Whilst most of the jobs we have at this level are within London based companies, with the rise of flexible working, we can work with candidates across the UK, Europe and North America.
Salary
In today’s market, a salary of £80,000 to £110,000 would be expected at Head of Marketing / Head of Digital Marketing level. Traditionally, those candidates working within London could expect a salary at the higher end of this scale, but with the rise in demand from candidates for flexible working, employers are tending to level out this playing field.
Employers will also be willing to pay a higher salary for a candidate who can evidence both business growth and improvements in brand awareness metrics, directly attributable from their marketing strategy. Also essential to this role is the ability to lead and inspire team members to success.
Other factors that could affect the salary of a Head of Marketing role are:
- The size of the employer
- The growth objectives of the employer
- The overall benefits package. Employers can enhance the salary through equity, pensions, and other benefits
Example Job Description
A typical Head of Marketing or Head of Digital Marketing job description will read something like the below:
A Head of Marketing is needed by a tech for good start-up who are on a fast growth trajectory and are looking to take their marketing strategy to the next phase.
The client we are working with has managed to quadruple its customer base since the start of the pandemic and the Head of Marketing will join a passionate team to continue their mission to help the social care sector.
The Head of Marketing will work alongside the CEO and CTO to:
- Define and deliver the company’s marketing strategy
- Assess the performance of different marketing channels and campaigns
- Analyse customer acquisition costs carefully and allocate resources to the best performing areas
- Manage a small team and external agencies
- Have a strong eye for storytelling and content ensuring the company dominates SEO
To be successful in this role, the Head of Marketing must have:
- 5+ years in a digital marketing role, ideally in a start-up environment
- A background in B2B SaaS or a subscription-based business
- Experience managing and hiring a team.
- Experience managing a healthy marketing budget
- A strong knowledge of core digital marketing channels including paid media, referrals. SEO and CRM.
This is a fantastic opportunity for a Head of Marketing to have an impact on a business that has already improved the lives of hundreds of thousands of patients.
What employers are looking for
Creating a job description is a difficult task for a Head of Marketing or Head of Digital Marketing role – each business will have different requirements depending on its size, how established the business is, the budget, and what product the business sells, from software, a service to a tangible product.
This role is often a transition from managing an aspect of marketing, to managing a multi-functional team of specialists. Depending on the size of the organisation, a generalist approach to marketing is often best at this level, able to make best practise decisions and support team members by giving them strategic direction and the tools to be effective at their job without hand holding. Head of Marketing recruitment requires candidates to have experience across as many marketing disciplines and technologies as possible, with particular focus on managing budget and performance against KPIs.