Chief Revenue Officer

The role of a Chief Revenue Officer is an Executive level role, responsible for leading the commercial functions of the business ensuring growth targets are met and maximise revenue potential. Often shortened to CRO, the Chief Revenue Officer will be a creative and innovative thinker, able to think outside the box and look for new opportunities for revenue generation and profit making.

If you are looking for a Chief Revenue Officer job role or would like to find out how to become a CRO, what skills you need, and what salaries are on offer, you will find a complete guide below.

If you’re an employer looking to recruit a Chief Revenue Officer, please see our Executive Search recruitment page, and the full overview of our services to employers. If you need to hire and would like our services, contact us today.

We place Chief Revenue Officer candidates within London. With the rise of flexible working over the last 2 years, we are extending our recruitment services to candidates across the UK, Europe, and North America.

Salary

There are many factors used to determine the Chief Revenue Officer salary and package expectations – size of business, industry, growth stage, product pipeline and company turnover – just to name a few.

We’d expect a salary between £120,000 – £300,000 with additional benefits such as private medical insurance, performance related bonuses and pension contributions as standard for this level of role. The salary is largely determined by the organisation type, i.e., a large global listed business will be closer to the top range, with an early-stage scale-up towards the lower end of the scale, potentially with an equity package to enhance the overall package.

Equally, if an employer requires a CRO with specific niche experience and knowledge, the candidate will often be able to negotiate a salary at the higher end of this scale.

Traditionally, those CRO’s working within London could expect a salary at the higher end of this scale, but with the rise in demand from candidates for flexible working, employers are tending to level out this playing field.

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Example Job Description

A typical Chief Revenue Officer job description will read something like the below:

The Chief Revenue Officer (CRO) will-

  • Lead the commercial functions of the business, setting growth targets, and setting the strategy to meet revenue goals
  • Lead the teams to success across sales, marketing and account management where required
  • Sit on the Senior Management Team and contribute to cross-functional strategies and projects where required
  • Develop client partnerships through an outreach and networking strategy, whilst maintaining current client relationships

About you

You will be an ambitious CRO with 5 years’ experience in a SaaS business. Due to the growth ambitions of the company, a hands-on CRO is required to get into the daily tasks of the commercial teams, challenging existing plans and having an innovative mindset.

Must-have

  • A track record of daily management and development of sales and marketing teams
  • Rigorously commercial mindset with an innovative streak
  • Excellent communication skills both written and verbal
  • Experienced in pitching and winning new business
  • A willingness to network and engage potential customers

What are employers looking for?

Creating a job description is a difficult task for a commercial leadership role – each business will have different requirements depending on its size, how established the business is, the budget, and what product the business sells, from software, a service to a tangible product. Saying this, businesses looking to fill a Chief Revenue Officer role, are more than likely looking for evidence of experience including:
  • Commercial acumen including focus on revenue, profit, and business growth
  • Focus on performance standards for the business – setting the strategy, the KPIs and ensuring teams are meeting these
  • Ability to understand and guide the sales and marketing strategy for the business, ensuring revenue and profits are met, and costs are well managed
  • Ability to work outside of the day-to-day remit, working cross functionality with other members of the Senior Management Team to achieve business goals

FAQs

What is a CRO?
A CRO stands for Chief Revenue Officer. A CRO is responsible for leading the commercial functions of the business ensuring growth targets are met and maximise revenue potential. Often shortened to CRO, the Chief Revenue Officer will be a creative and innovative thinker, able to think outside the box and look for new opportunities for revenue generation and profit making.
How much do Chief Revenue Officers make?
We’d expect a salary between £120,000 – £300,000 with additional benefits such as private medical insurance, performance related bonuses and pension contributions as standard for this level of role.
Who does a CRO report into?
In most business structures, a Chief Revenue Officer will sit on the leadership team and report directly into the CEO.