What is the typical salary for Marketing Director roles in the UK?
£100,000 to £170,000
As a leading marketing recruitment agency specialising in C-suite marketing candidates, Intelligent People are well placed to advise on Marketing Director salaries in the UK.
With our 20 years’ experience within the competitive industries we operate in, a Marketing Director salary typically ranges from £100,000 to £170,000.
However, the national averages are lower, so let’s take a look at some of the largest UK job platforms to get a broader picture.
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Head of Marketing wages as advertised on top job boards
What does Indeed say?
The average base salary is £72,358 per year, based on 330 salaries reported.
What does Glassdoor say?
The salary range reported is between £65,000 – £104,000 per year. The average base pay reported is £82,000 per year.
What does Talent say?
The average annual salary for a Director of Marketing in the United Kingdom is £65,000, based off 10,000 salaries.
Entry level positions start at £50,000 per year while most experienced workers make up to £87,583 per year.
What does Total Jobs say?
The salary range for a Marketing Director / Director of Marketing job is £39,375 to £82,500.
Salary variations
As you can see above, there is a huge range in salaries for Marketing Director positions in the UK. This is a similar story for Head of Marketing, VP Marketing and CMO roles, meaning correct salary benchmarking requires intimate knowledge of the influencing factors.
Key influencing factors include:
- size of business and marketing team
- financial standing of the business including business stage (start-up, scale up, enterprise) and level of investment
- growth ambitions
- the product or service and it’s industry. Does the business require specific experience such as International expertise?
- the level of responsibility the Marketing Director holds
Expert salary benchmarking advice
Reach out to us today to discuss your recruitment needs in more detail. After assessing your requirements, we can advise on the correct salary for the Marketing Director position you have in mind and come up with a strategy to place the correct candidate within the required timescales.
Marketing Director salary FAQs
- How much is a Marketing Director paid?
- A Marketing Director should be looking at an annual salary of £100,000 to £170,000. The salary advertised by an employer will vary across locations in the UK, the size of the business including number of employees, turnover and profit as well as the ongoing growth ambitions of the business.
- What do Marketing Directors do?
- The role of a Marketing Director may vary in each business depending on its size and its hierarchy. Some Marketing Directors will report directly into the CEO or Founder, and some will report into a VP Marketing or Chief Marketing Officer. The level of responsibility that a Marketing Director holds will therefore also vary. Generally speaking, a Marketing Director is responsible for developing and implementing marketing strategies to promote the company’s products or services, increase brand awareness, and drive customer engagement.
- Is Marketing Director a stressful job?
- A Marketing Director position can be a stressful job, potentially managing a large marketing budget, a large marketing team and responsible for delivering some key results for the business. The responsibility level of this position is often recognised in the salary paid by the employer.
- What is the highest salary of a Director of Marketing?
- We estimate the highest salary of a Director of Marketing, otherwise known as Marketing Director, as approximately £170,000. This can vary depending on the needs of a specific business. For example, if a business needs specific industry experience, specific digital capabilities or international experience, the salary of a Marketing Director could well be much higher.
