VP Growth
If you are considering a career as a Vice President of Growth or looking to hire a candidate for this role, this comprehensive guide will provide you with the essential information you need.
We cover everything from the key responsibilities of a Vice President of Growth, the required skills, salary expectations and what employers are looking for today.
If you’re an employer looking to recruit a Vice President of Growth, please see our marketing recruitment page or contact us today.
What is a Vice President of Growth?
In a scaling tech organisation, a Vice President of Growth is a crucial role. The VP Growth is responsible for creating strategies to accelerate the company’s expansion and market reach. This senior executive typically oversees a wide range of functions, including marketing, sales, partnerships, and product development, all with the overarching objective of driving sustainable growth.
A Vice President of Growth should create and implement initiatives to identify new market opportunities, using data-driven insights and market trends to make decisions. For instance, they might analyse user behaviour patterns to improve product features or collaborate with the product team to introduce innovations that resonate with target audiences.
A VP of Growth, specifically in scaling tech company, is deeply involved in refining customer acquisition and retention strategies. They may lead efforts to optimise the user experience, streamline the sales funnel, and enhance customer engagement through personalised marketing campaigns and targeted outreach.
Another key part of a VP Growth role is strategic partnerships, particularly with platforms to expand the company’s market presence and access new customer segments.
What does a Vice President of Growth do?
- Develop customer lifecycle strategies, using a combination of inbound and outbound marketing tactics, referral programs, and user segmentation strategies.
- Lead cross-functional teams including data scientists, product managers, engineers, and marketers to conduct in-depth user research, analyse market trends, and identify growth opportunities.
- Drive product-led growth initiatives by collaborating closely with the product management and engineering teams to prioritise feature development based on user feedback, A/B testing results, and competitive analysis.
- Create strategic partnerships with key industry players, technology platforms, and distribution channels to extend the company’s reach, broaden its market presence, and unlock new growth opportunities.
- Execute multi-channel marketing campaigns across paid, owned, and earned media channels, leveraging advanced targeting, personalisation, and automation techniques.
- Establish and track key performance indicators (KPIs) and metrics related to user acquisition, activation, retention, revenue, and referral metrics, leveraging analytics tools such as Google Analytics, Mixpanel, and Amplitude.
- Provide strategic leadership and mentorship to the growth team, setting clear objectives, providing regular feedback, and fostering a culture of accountability, collaboration, and continuous learning.
- Collaborate with the executive leadership team to align growth priorities with overall business objectives, communicate progress, challenges, and opportunities.
- Stay informed about industry trends, competitive landscape, and emerging technologies through active participation in industry events.
- Represent the company externally as a thought leader and industry expert, participating in speaking engagements, panel discussions, and media interviews to enhance brand visibility and build relationships.
Vice President of Growth salary
A Vice President of Growth salary of £100,000 to £120,000 would be expected in a scaling tech business.
A VP of Growth’s salary can be influenced by:
- Market demand and competition for experienced growth executives
- Geographic location: VPs of Growth working in tech hubs like Silicon Valley or New York or London may command higher salaries compared to those in less expensive or less competitive markets.
- Education and skills: Advanced degrees, specialised certifications, and specific skills relevant to the role, such as expertise in data analytics, growth hacking, or product management, can contribute to higher salary offers.
- Equity and benefits: In addition to base salary, equity compensation in the form of stock options, restricted stock units (RSUs), or performance-based bonuses may be a significant component of a VP of Growth’s total compensation package. Other benefits such as health insurance, retirement plans, and perks can also affect overall compensation.
Vice President of Growth job description
Read a recently placed Vice President of Growth job description.
What Vice President of Growth skills are in demand?
These technical skills, combined with strategic leadership, analytical acumen, and business acumen, enable Vice Presidents of Growth to effectively drive sustainable growth and competitive advantage for their business in the tech industry:
Data analytics
Advanced skills in data analysis tools and techniques is essential for interpreting complex datasets, deriving actionable insights, and making data-driven decisions to inform growth strategies. This includes expertise in statistical analysis, data visualisation, and predictive modelling.
MarTech stack
In-depth knowledge of marketing automation platforms, CRM systems, and other marketing technology tools is crucial for leading multi-channel marketing campaigns, tracking customer interactions, and improving marketing performance metrics.
Customer Relationship Management (CRM)
Experience in CRM platforms such as Salesforce, HubSpot, or Marketo is necessary for managing customer relationships, tracking sales pipelines, and implementing targeted marketing and sales initiatives to drive customer acquisition and retention.
Product analytics
Use of product analytics tools like Amplitude, Mixpanel, or Google Analytics is important for monitoring user behaviour, tracking product usage metrics, and identifying opportunities to improve the product experience and drive user engagement and retention.
Search Engine Optimisation (SEO)
Understanding of SEO principles and techniques is essential for creating relevant website content, improving search engine rankings, and driving organic traffic.
Conversion Rate Optimisation (CRO):
Proficiency in CRO methodologies and tools is important for optimising conversion funnels, improving website usability, and maximising conversion rates across various marketing channels.
A/B testing and experimentation:
Experience with A/B testing platforms like Optimizely or Google Optimize is valuable for designing and executing controlled experiments to validate hypotheses, optimise marketing campaigns, and improve user experiences.
User Experience (UX) design
Familiarity with UX design principles and tools is beneficial for collaborating with product teams to enhance the user experience, enhance user interfaces, and drive user engagement and retention.
Content Management Systems (CMS)
Knowledge of CMS platforms such as WordPress, Drupal, or Squarespace is useful for managing website content, content for search engines and user engagement.
Marketing attribution modelling
Understanding of marketing attribution models and methodologies is important for accurately attributing revenue and conversions to marketing campaigns, channels, and touchpoints, enabling data-driven decision-making and optimisation of marketing investments.
VP of Growth: what are employers looking for?
Leadership in growth-focused roles: Candidates should have a minimum of 7-10 years of experience leading and mentoring cross-functional teams in growth-focused positions, such as Director of Growth or Head of Growth. Previous results should include driving significant revenue growth, expanding market reach, and delivering measurable outcomes through strategic growth initiatives.
Tech industry experience: Employers seek candidates with at least 5-7 years of experience working in the tech sector, demonstrating an understanding of its unique challenges and opportunities. Previous results should include successful navigation of tech industry dynamics, such as rapid innovation, market disruption, and scalability issues.
Start-up or scale-up experience: Depending on the type of business, employers may want candidates with a minimum of 5 years of experience in start-up or scale-up environments, showcasing adaptability and resourcefulness in fast-paced, high-growth settings. Previous results should include driving growth metrics such as user acquisition, revenue growth, and market expansion in start-up or scale-up contexts.
Using data: Candidates should have a strong background in using data and analytics to inform decision-making and drive growth strategies, with at least 5 years of experience in this area. Previous results should include leveraging data to identify trends, insights, and opportunities, leading to measurable improvements in key growth metrics.
Marketing and sales expertise: Candidates should have a minimum of 7-10 years of experience in marketing and sales roles, with a track record of driving revenue growth through innovative strategies and campaigns. Previous results should include successful execution of multi-channel marketing campaigns, optimisation of sales funnels, and achievement of revenue targets in previous positions.
Employers: what can you expect from a VP of Growth?
Hiring a Vice President (VP) of Growth can yield several positive outcomes for a business, including:
Increased revenue: A VP of Growth is typically tasked with identifying and executing strategies to drive revenue growth. Through initiatives such as customer acquisition, retention, and upselling, they can help boost the company’s bottom line.
Expanded customer base: By implementing effective marketing, sales, and customer success strategies, a VP of Growth can help the company reach new audiences and acquire more customers. This expansion of the customer base can lead to increased market share and brand recognition.
Improved customer retention: Retaining existing customers is often more cost-effective than acquiring new ones. A VP of Growth can focus on initiatives to enhance customer satisfaction, loyalty, and retention rates, leading to a more stable revenue stream over time.
Enhanced product or service innovation: Growth-focused leaders often drive innovation to develop new products or services or improve existing ones. This can help the business stay competitive in the market and better meet the evolving needs of customers.
Better sales and marketing strategies: A VP of Growth can analyse market trends, customer behaviour, and competitive landscapes to refine sales and marketing strategies. By implementing data-driven approaches, they can review resource allocation and improve the effectiveness of marketing campaigns and sales processes.
Increased operational efficiency: Improving operational efficiency is often a key component of growth initiatives. A VP of Growth may streamline processes, leverage technology solutions, and implement best practices to increase productivity and minimise costs.
Strategic partnerships and alliances: Building strategic partnerships and alliances can open up new opportunities for growth, such as access to new markets, technologies, or distribution channels. A VP of Growth can lead efforts to identify and cultivate these relationships.
Company culture: A VP of Growth can contribute to fostering a culture of innovation, collaboration, and continuous improvement. This can lead to higher employee engagement, retention, and overall satisfaction, which in turn can positively impact performance and growth.
Other Growth roles we recruit for
VP of of Growth FAQs
- What is a Vice President of Growth?
- A Vice President of Growth occupies a key leadership role within a company, tasked with creating initiatives aimed at driving revenue expansion, broadening the customer base, and enhancing market presence. This senior executive is responsible for formulating and executing comprehensive strategies across areas such as marketing, sales, partnerships, and product innovation, all with the overarching goal of fostering sustainable growth and a competitive advantage in the market.
- Is a Vice President of Growth different to a VP Sales?
- A Vice President of Growth and a VP of Sales typically have distinct roles within a business. While both positions may involve elements of driving revenue growth, a Vice President of Growth has a broader range of responsibilities to include sales, marketing, partnerships, product development, and customer acquisition and retention strategies. In contrast, a VP of Sales concentrates specifically on managing and directing the sales function, setting sales targets, developing sales strategies, managing sales teams, negotiating contracts, and maximising sales revenue and profitability, with less emphasis on other growth-related activities.
- What is the role of a Vice President of Growth?
- The Vice President of Growth is responsible for developing and executing strategies to drive revenue expansion and sustainable growth. They lead initiatives in marketing, sales, partnerships, and product innovation, analysing market trends and identifying growth opportunities. Collaborating cross-functionally, they monitor key performance indicators to measure effectiveness and maintain the company's competitive edge.
- Who does a VP Growth report into?
- A VP Growth typically reports into the company's Chief Executive Officer (CEO) or another C-level executive such as the Chief Operating Officer (COO) or Chief Marketing Officer (CMO), depending on the structure and priorities of the business.
- What is the salary of a VP Growth?
- A VP Growth could expect to earn between £100,000 and £120,000 per year in the UK.
- What does VP mean in marketing?
- In marketing, VP stands for Vice President. This title typically refers to a senior executive responsible for overseeing various aspects of the marketing strategy.
