The B2B Marketing Manager is a broad commercial marketing role, where you have the scope and freedom to shape your work in pursuit of commercial outcomes, then this role is for you.

Intelligent People Overview
Intelligent People is a St Albans based executive search and experienced hire recruitment specialist, with a focus on marketing, product management and commercial leadership.

We provide expert consultancy, advice and services to our customers, who are a mixture of small and large consumer and technology brands.

The Role
The B2B Marketing Manager role is a broad role where you will drive brand visibility, generate new Client & Candidate interest, drive website traffic, increase new & repeat business, manage online presence, implement new initiatives and measure the ROI of marketing activities.

The B2B Marketing Manager will own all digital and offline marketing activities including Web Content, CRM, PR, Events, Brand, Online Campaigns and Social Media.

Responsibilities include:
-Brand Marketing
-Demand Generation (Clients and Candidates):
-Sales Enablement
-Analytics
-Supplier Management
-Events
-Employer Brand
-If you’re up for the challenge:
-Sales Operations
-Website and Online Experience

Candidates for the B2B Marketing Manager role must have:
-Strong digital marketing experience, ideally B2B
-Experience of social media channels and campaigns
-CRM & email marketing experience
-Excellent literacy and a high level of comfort writing web copy, news articles and press releases
-Strong numeracy and experience analysing ROI for marketing initiatives
-Excellent communication skills and credibility working at all levels
-Strong comfort with a broad role where you’ll share the strategy, be hands on and get into the detail of everything
-A strong commercial mindset, where you understand the big picture, cutting through to the things that are important and generate value.

Diversity and Inclusion
We support equal opportunities for all and welcome applications regardless of age sex, sexual orientation, marital status, race, ethnic origin, religious belief or disability.

Location: St Albans (with flexibility to work part-remotely and around other commitments)

Salary £ 50000 - £ 60000 per annum
Benefits Bonus, Benefits
Type Permanent
Location St. Albans, Hertfordshire
Discipline B2B Marketing
Reference CM8999_1635866497

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B2B Marketing Manager

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