We have a new job opportunity for a Mobile App Marketing Manager (b2c) / Mobile App Growth Manager / Mobile App Engagement Manager to join a consumer business home to some of the most loved media brands across sectors like hobbies, local news, and more. You will join their expanding team & help to grow the user engagement, retention & monetisation of their mobile app through push notifications & personalised communications. We’re seeking a marketing manager with experience in B2C digital products. Ideal candidates will have a background in CRM or mobile app marketing.

This is a permanent, full-time hybrid position, with the flexibility to work remotely or from the London or Scotland office. You will report to the Senior Engagement Manager & work closely with the CRM team to develop user engagement strategies across multiple apps.

The Mobile App Engagement Manager / Mobile App Marketing Manager / Mobile App Growth Manager will:

  • Develop comprehensive mobile app engagement strategies to increase user activity, retention, and monetisation.
  • Manage the full user lifecycle (onboarding, retention, re-engagement) using in-app messaging and email marketing.
  • Analyse user behaviour and performance metrics (e.g., retention rates, session duration, DAU/MAU) to optimise app performance.
  • Collaborate with content creators, designers, and developers to ensure app content aligns with user preferences.
  • Create and execute effective push notification strategies to engage and re-engage users.
  • Conduct A/B testing to improve user experience, UI/UX, and overall app performance.
  • Work with specialists to drive revenue through subscriptions, in-app purchases, and advertising strategies.
  • Stay informed on industry trends and emerging mobile app technologies.

The Mobile App Engagement Manager / Mobile App Marketing Manager / Mobile App Growth Manager should have:

  • +3-5 years of b2c marketing experience, ideally b2c digital products, ideally with a focus on hobbies or subscription-based products, is a bonus.
  • Experience working on mobile apps is a huge plus (e.g. Push notifications to increase users’ app usage, personalised communication to give a personal & better user experience)
  • Experience in CRM roles is a plus
  • Strong analytical skills to interpret data and turn insights into actionable strategies, with experience using tools like Looker
  • Proficiency with app and CRM platforms (e.g., Iterable, Braze, Firebase, Hubspot).
  • Demonstrated success with A/B testing and optimization methodologies.
  • Excellent communication skills and the ability to collaborate across teams.

This client cannot offer visa sponsorship.

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Mobile App Engagement Manager

Salary
£40000 - £50000 per annum
Location
London, Hybrid
Type
Permanent
Discipline
Other
Sector
B2C
Reference
MT9601
Posted
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