AdTech Product Manager

AdTech Product Manager needed by fast growing SaaS provider who are helping online advertisers save money and get a great ROI by identify and blocking fraudulent traffic.

Approximately 38% of web traffic is automated or bots, of these bots 24% are used for fraud and on paid search campaigns an average of 14% of all clicks are from non-genuine sources, on top of this there are bad agents, competitors and Ad Stackers meaning around 20% of paid online ad expenditure is wasted.

Our Client identifies these fraudulent sites and agents and provides additional insight to help marketers generate a greater ROI.

The AdTech Product Manager will own the dashboard and reporting product, the main focus working upstream with customers to deliver new features and enhancements that add value to customers as well as create market differentiation.

The AdTech Product Manager will:

·Own and prioritise the existing roadmap
·Work with cross functional teams across sales, engineering, UX & data science
·Work closely with customers to understand needs and create an innovation and experimentation calendar
·Conduct market research and competitor analysis
·Turn product opportunities into MVPs and successful MVPs into new product features
·Be the subject matter expert

The AdTech Product Manager must have proven capability delivering SaaS products, ideally in a start up or autonomous environment, and a broad understanding of the AdTech sector such as programmatic advertising, ad serving platforms & exchanges. Any experience in analytics or reporting is advantageous but not a prerequisite.

The AdTech Product Manager must be a high performer with a growth mindset – our Client operates at a 4 day /week and as such the ability to hit outputs, deadlines and KPIs within a compressed time frame is paramount.

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