B2B Marketing Manager / Senior Marketing Manager needed by a successful healthtech scaleup business who are about to launch a new product line targeting a new sector.
Following a series A funding round, and a massively impressive government win, they’re looking for an experienced B2B marketer to bridge the gap between the growth team, partnerships team, and sales.
The B2B Marketing Manager / Senior Marketing Manager will:-
*Own and execute the B2B marketing and communications plan with support from the wider marketing team.
*Take full ownership across content marketing, field marketing (events, conferences etc.), social media, PR and performance marketing channels.
*Review and optimise the B2B site that has been built to ensure the impact of lead capture functionality.
*Collaborate with Design & Content teams to ensure a distinctive look and feel for the new Platform.
*Work closely with the sales team to ensure marketing/content cadence aligns with the sales planning cycle.
The B2B Marketing Manager / Senior Marketing Manager must have:-
*Proven B2B marketing experience across any sector- healthtech, edtech, regtech ect
*A self motivated, confident attitude with proven experience in a start-up environment
*Excellent organisation and project management skills
*An eye for a story and the ability to translate complex ideas into simple and engaging messages.
*Experience in developing marketing strategy, marketing plans and execution within similar roles
*Relevant health-tech or healthcare industry experience would be a bonus though not essential.
*Strong written and verbal communication skills. You’re a great writer who’s comfortable creating client-ready material across multiple formats.
*A data driven attitude and take a test-learn-optimise approach to improving and reporting on performance.
*An analytical mindset
*Excellent communication skills in written & verbal English
This is a rare opportunity for an experienced B2B marketer to join a business at the start of a very exciting journey.
Intelligent People is a specialist marketing recruitment agency.
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