Chief Marketing Officer jobs

Today, a Chief Marketing Officer job vacancy is commonplace in modern organisational structures, If you are looking for a CMO job role or would like to find out how to become a CMO, what skills you need, and what salaries are on offer, you will find a complete guide below.

If you’re an employer looking to recruit a Chief Marketing Officer, please see our marketing recruitment services page, and the full overview of our services to employers. If you need to hire and would like our services, contact us today.

Chief Marketing Officer purpose

Creating a job description is a difficult task for a Chief Marketing Officer role – each business will have different requirements depending on its size, how established the business is, the budget, and what product the business sells, from software, a service to a tangible product.

Previously, to be successful in the role, it was enough to focus solely on brand awareness, market research and advertising campaigns that used traditional print-based and broadcast media.

Now, thanks to changing consumer behaviour, the role now requires a customer-focused creative and digital marketing expert, usually with a broad knowledge of multi-channel marketing techniques, data and metrics analysis skills, and a deeper appreciation of business and product development.


A Chief Marketing Officer’s purpose is to:

– set the marketing strategy and drive change where needed

– analyse the competitor market, see gaps and drive business growth

– adopt the voice of the customer and make the organisation customer centric

– enhance customer engagement and experience across all touchpoints

– develop the brand presence and improve brand awareness metrics

– drive through-the-line lead generation for the business utilising digital advertising, traditional advertising, content, social media channels, website, SEO and more.


In today’s market, a salary of £150,000 to £300,000 would be expected at CMO level. Traditionally, those CMO’s working within London could expect a salary at the higher end of this scale, but with the rise in demand from candidates for flexible working, employers are tending to level out this playing field.

Employers will also be willing to pay a higher salary for a CMO who can evidence both business growth and improvements in brand awareness metrics, directly attributable from their marketing strategy. Also essential to this role is the ability to lead and inspire team members to success.  

Other factors that could affect the salary of a Chief Marketing Officer role are:

  • The size of the employer
  • The growth objectives of the employer
  • The overall benefits package. Employers can enhance the salary through equity, pensions, and other benefits. 

Read our guide to
Marketing salaries

Example Job Description

A typical CMO job description will read something like the below:

We are searching for an experienced and self-driven Chief Marketing Officer (CMO) to join our business to take responsibility for all Marketing activity.

As a CMO, you will be responsible for all customer touch points across brand, marketing, customer acquisition and communications, developing and implementing new marketing strategies and leading our marketing team’s delivery. You will play a vital role in the company’s growth and require the breadth of experience to build integrated marketing campaigns and ROI strategies to target consumers across digital and offline channels. You will oversee all marketing operations of the company and develop its marketing strategy in line with its vision and direct our marketing efforts towards great success.


Plan, implement and manage the marketing strategy

  • Measure, review and improve the performance and success of marketing campaigns
  • Contribute to the overall growth of the company
  • Review and manage content marketing strategy
  • Track KPIs on a regular basis and present reports
  • Use data and reports to make evidence-based decisions
  • Analyse company’s marketing strategy
  • Develop initiatives to enhance the efficiency of marketing and advertising plans
  • Stay up to date with the latest technology
  • Stay up to date with the latest best practices
  • Design, plan and execute effective marketing campaigns


  • Proven experience as Chief Marketing Officer or a similar role
  • An advanced degree in marketing or business (MBA) is preferred
  • Three to five years of experience in a leadership rolents.


How much does a chief marketing officer earn?
A Chief Marketing Officer can earn between £150,000 and £300,000 depending on the size of the busines, its sector, its growth objectives and niche experience required. Companies often improve the overall package by including medical insurances, pension contributions and bonus payments.
What does a Chief Marketing Officer do?
A Chief Marketing Officer is responsible for all customer touch points across brand, marketing, customer acquisition and communications, developing and implementing new marketing strategies and leading delivery. CMO’s play a vital role in the company’s growth and require generalist marketing experience to lead and analyse success of integrated marketing campaigns across online and offline channels.
How do you become a chief marketing officer?
A Chief Marketing Officer is often promoted from a VP of Marketing or Marketing Director position. No official qualifications are required at this level, but the ability to showcase leadership skills is essential. Previous experience of acheiving marketing KPIs such as increased brand awareness, customer engagement and customer loyalty are required.
What is the highest marketing position?
The highest marketing position is often a Chief Marketing Officer, but this does depend on the structure and hierarchy that individual businesses decide to adopt. In other businesses, a Vice President of Marketing or Marketing Director report directly into the Managing Director or CEO.
Is CMO higher than VP?
A CMO is often the most senior marketing position at an organisation. Depending on the organisational structure, a business may decide to only have a VP of Marketing.