Chief Marketing Officer (b2b)

We are searching for a CMO (b2b) / Chief Marketing Officer to join a leading corporate services provider. Established 20 years ago, this organisation now comprises various specialised businesses and is recognised as the top provider in several fields. With a strong financial foundation, they are expanding into a new area and are on a robust trajectory to become the largest in their sector.

This is a brand-new position where you’ll be building the marketing function from the ground up, in a well-resourced organisation. There’s a content team and SEO director in house.

It’s a permanent full-time on-site position (4/5 days) based in their central London office (Zone 1). You will report directly to the CEO and play a crucial role in shaping and executing the comprehensive marketing strategy across all channels for all of the company’s brands.

This CMO (b2b) / Chief Marketing Officer will:

• Develop and manage brand and digital marketing activities across multiple websites and new brands, primarily targeting SMBs.
• Oversee all aspects of digital marketing, including PPC, SEO, email marketing, and social media.
• Lead and inspire a marketing team to achieve ambitious growth targets.
• Create compelling brand narratives and execute multi-channel marketing strategies.
• Manage external marketing agencies and ensure alignment with company objectives.
• Report on digital marketing performance and ROI to the CEO regularly.
• Identify opportunities for cross-selling and upselling products within the group.
• Ensure all marketing efforts adhere to brand guidelines and legal standards.

The CMO (b2b) / Chief Marketing Officer should have the following experience:

• Proven track record in B2B digital marketing, targeting SMBs.
• Experience in professional services marketing is a plus.
• Significant experience in performance marketing (SEO, PPC, CRO) and brand strategy.
• Results-driven mindset with a hands-on approach to marketing challenges.
• Ability to thrive in a fast-paced environment with shifting priorities.
• Proficiency in CRM and CMS platforms, leveraging data to optimise marketing strategies.
• Familiarity with digital marketing channels, including paid search, social media, and email marketing.
• Knowledge of customer persona development is desirable.

Find out more on how Intelligent People can help with marketing executive search.