Client: Henry Schein One
Sector: Healthcare SaaS
Role: Digital Marketing Manager
The challenge
Henry Schein One, the global leader in B2B SaaS dental practice management software, required a Digital Marketing Manager to drive brand awareness and demand generation across the UK & Ireland.
The role was critical in supporting growth across a highly targeted audience of dental practice owners and managers, requiring a sophisticated, data-led approach to campaign delivery.
The successful candidate needed to manage and optimise a multi-channel digital strategy, including:
- Paid search and organic SEO
- Email marketing campaigns
- Paid social activity
- Integrated brand and demand generation initiatives
A key requirement was the ability to leverage data to create highly targeted, optimised campaigns, ensuring strong ROI in a niche B2B healthcare market. Identifying candidates with both the technical expertise and sector understanding proved challenging within the competitive digital marketing recruitment landscape.
Our approach
With over 24 years of experience, Intelligent People is a specialist in digital marketing recruitment, supporting global SaaS and technology businesses in securing high-impact marketing talent.
For Henry Schein One, we conducted a targeted search focused on candidates with:
- Strong experience in B2B SaaS digital marketing
- A proven track record across multi-channel campaigns (SEO, PPC, email, and paid social)
- Expertise in data-driven marketing and campaign optimisation
- Experience targeting niche professional audiences
- The ability to balance brand building with demand generation
As one of the most established digital marketing recruitment agencies, Intelligent People leveraged its extensive network and proactive headhunting approach to identify candidates with the right combination of analytical capability and commercial impact.
The outcome
We successfully placed a digital marketing specialist who:
- Delivered highly targeted brand and demand generation campaigns
- Optimised performance across paid and organic channels
- Used data insights to continuously refine audience targeting and campaign effectiveness
- Improved overall marketing ROI across the UK & Ireland region
