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Digital Marketing Manager recruitment

If you are looking for a Digital Marketing Manager job and would like to know what skills you need, and what salaries are on offer, you will find a complete guide below. 

If you’re an employer looking to recruit a Digital Marketing Manager please see our marketing recruitment page or click the button below to speak to us directly.

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What is a Digital Marketing Manager?

A Digital Marketing Manager is responsible for implementing digital marketing strategies in-line with business growth objectives. This role has diverse range of responsibilities, including developing comprehensive digital marketing plans, overseeing the execution of campaigns across online platforms such as websites, social media, email, and search engines, and analysing campaign performance using data analytics tools to drive continuous optimisation and improvement. Digital Marketing Managers also play a crucial role in managing online presence, ensuring consistency in branding, messaging, and user experience across different digital touchpoints.

Digital Marketing Managers need to leverage their expertise to identify emerging opportunities and adapt strategies accordingly, keeping the business ahead of the curve. Effective communication and collaboration skills are also essential for Digital Marketing Managers, as they often collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with broader business goals and objectives.

Digital Marketing Manager responsibilities

Executing digital marketing strategies

A Digital Marketing Manager in a growing tech company drives the development and execution of comprehensive digital marketing strategies tailored to the company’s offer and target audience. They conduct thorough market research, competitor analysis, and customer segmentation to identify key opportunities and drive growth through digital channels.

Managing online advertising campaigns

This role involves overseeing all aspects of online advertising campaigns, including budget allocation, ad placement, targeting, and optimisation. Digital Marketing Managers utilise platforms such as Google Ads, social media advertising, and programmatic advertising to effectively reach and engage with potential customers in the tech industry.

Driving website traffic and conversion

Digital Marketing Managers focus on maximising website traffic and improving conversion rates through various tactics such as SEO, content marketing, and user experience enhancements. They analyse website performance metrics, identify areas for improvement, and implement strategies to attract qualified leads and facilitate conversions into customers or users.

Nurturing customer relationships

Building strong and lasting relationships with customers is crucial for success in the tech sector. Digital Marketing Managers develop and implement customer engagement strategies, including email marketing campaigns, social media interactions, and personalised communications, to improve brand loyalty and advocacy.

Analysing performance

Digital Marketing Managers use tools such as Google Analytics, CRM systems, and marketing automation platforms to track and analyse key performance metrics. They derive actionable insights from data to improve marketing campaigns, improve ROI, and drive continuous improvement.

Content creation and distribution

Content marketing plays a vital role in establishing thought leadership and building brand awareness in the tech industry. Digital Marketing Managers oversee the creation and distribution of high-quality content across various channels, including blogs, whitepapers, webinars, and social media platforms. They ensure content is relevant, engaging, and aligned with the company’s brand and messaging strategy.

Monitoring industry regulations and compliance

In a rapidly changing regulatory environment, Digital Marketing Managers ensure that the company’s digital marketing practices comply with relevant laws and regulations, such as data privacy laws (e.g., GDPR, CCPA) and advertising standards. They stay informed about changes in regulations and work closely with legal and compliance teams to mitigate risks and ensure adherence to industry standards.

Driving innovation

To stay ahead in the competitive tech landscape, Digital Marketing Managers create initiatives to drive innovation and experimentation in digital marketing strategies. They explore emerging technologies, tactics, and trends, and oversee A/B testing and experimentation to identify new opportunities for growth and differentiation in the market.

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Digital Marketing Manager salary

A Digital Marketing Manager salary would be in the region of £50,000 – £60,000 in the UK today.

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Digital Marketing Manager job description

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Digital Marketing Manager skills

Digital Marketing Manager: Soft skills

Entrepreneurial mindset: possess an entrepreneurial mindset, enabling them to take calculated risks, seize opportunities, and drive innovation in their marketing strategies to fuel the growth.

Cross-functional leadership: to inspire and motivate cross-functional teams towards shared marketing goals. They must effectively lead diverse teams, fostering collaboration, and aligning efforts across departments to accelerate the company’s expansion.

Agility and resilience: to adapt quickly to changing market dynamics, overcome setbacks, and pivot strategies as needed to sustain momentum and capitalise on trends.

Strategic vision: to set clear objectives, develop long-term roadmaps, and steer marketing initiatives towards achieving scalable growth.

Time management: possess strategic time management skills to prioritise tasks, meet deadlines, and allocate resources efficiently to initiatives that drive measurable business impact.

Digital Marketing Manager: Hard skills

Data analytics: Proficiency in data analytics tools like Google Analytics and marketing automation platforms to track and analyse various metrics such as website traffic, user engagement, and conversion rates. 

SEO: A strong understanding of SEO principles and techniques is crucial to ensure a website ranks well in SERPs, particularly for relevant keywords and phrases within the highly competitive tech industry. SEO strategies, including on-page optimisation, keyword research, and backlink building to enhance the visibility and organic traffic of the company’s website.

SEM: Expertise in SEM platforms such as Google Ads and Bing Ads to craft and manage targeted paid search campaigns that effectively reach potential customers. By leveraging advanced SEM tactics such as keyword bidding strategies, ad copy optimisation, and audience targeting, they can maximise the ROI of advertising spend and drive high-quality traffic.

Content marketing: Proficiency in content creation and distribution, developing compelling and informative content tailored to the specific interests and pain points of the target audience. By crafting engaging blog posts, whitepapers, case studies, and multimedia content, they can position the brand as a thought leader in the industry, drive organic traffic through search and social channels, and nurture leads through the sales funnel to conversion.

Social media marketing: to execute targeted social media marketing campaigns that resonate and foster community engagement to amplify the brand messaging.

Conversion Rate Optimisation (CRO): Skills in CRO techniques such as A/B testing, user experience optimisation, and website design principles equip Digital Marketing Managers to identify and eliminate barriers to conversion, improve user engagement, and drive measurable results

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How to become a Digital Marketing Manager?

Becoming a Digital Marketing Manager typically involves a combination of education, experience, and skill development. While a bachelor’s degree in marketing, communications, or a related field provides a solid foundation, gaining hands-on experience in entry-level marketing positions is crucial. These roles allow individuals to learn key digital marketing skills such as SEO, SEM, content marketing, and social media marketing.

Building a portfolio showcasing successful campaigns and staying updated on industry trends through continuous learning and obtaining relevant certifications is also helpful. Consider certifications from reputable organisations such as Google (Google Ads, Google Analytics), HubSpot, Facebook Blueprint, Digital Marketing Institute and others.

Employers: what can a Digital Marketing Manager do for your business?

A Digital Marketing Manager can deliver several tangible benefits to an employer within a year of being in the position.

Increased website traffic

Through effective SEO strategies, content marketing initiatives, and paid advertising campaigns, a Digital Marketing Manager can drive significant increases in website traffic. For example, achieving a 20% increase in total site visits, a 15% increase in unique visitors, and a 30% increase in page views compared to the previous year.

Improved lead generation

By implementing targeted lead generation campaigns and improving conversion pathways, a Digital Marketing Manager can generate a higher volume of qualified leads for the employer. This could translate to a 15% increase in leads generated from digital channels and a 10% increase in lead-to-customer conversion rates.

Enhanced brand awareness

Through strategic social media marketing, content distribution, and influencer partnerships, a Digital Marketing Manager can elevate the employer’s brand visibility and reach. This might result in a 15% increase in brand mentions, a 20% increase in social media followers, and a 10% increase in branded search queries.

Higher conversion rates

Implementing conversion rate optimisation (CRO) tactics such as A/B testing and user experience improvements could lead to significant improvements in conversion rates. For example, achieving a 15% increase in website conversion rates and a 15% increase in email click-through rates.

Improved customer engagement

By implementing targeted email marketing campaigns and personalised content strategies, a Digital Marketing Manager can foster deeper connections with customers. This might result in a 15% increase in email open rates, a 15% increase in social media engagement metrics such as likes, shares, and comments, and a 15% increase in website engagement metrics.

Optimised marketing spend

Through careful monitoring of campaign performance and analysis of ROI metrics, a Digital Marketing Manager can optimise the employer’s marketing budget. This could result in a 10% reduction in customer acquisition costs and a 10% increase in marketing ROI.

Enhanced customer insights

By leveraging data analysis and customer feedback mechanisms, a Digital Marketing Manager can gain valuable insights into customer behaviour and preferences. For example, achieving a 25% increase in customer survey response rates and a 20% improvement in customer satisfaction scores.

Competitive advantage

A Digital Marketing Manager can help the employer maintain a competitive edge. This might result in a 10% increase in market share and a 10% increase in brand loyalty metrics compared to competitors.

Employers: When should you hire a Digital Marketing Manager?

Several key indicators suggest that it may be the right time to bring a Digital Marketing Manager on board:

Growing digital presence: If the business is increasingly relying on digital channels such as websites, social media, email marketing, and online advertising to reach and engage with customers, it may be time to hire a Digital Marketing Manager to oversee and optimise these efforts.

Limited internal expertise: When existing team members lack specialised knowledge and experience in digital marketing strategies and tactics, hiring a dedicated Digital Marketing Manager can fill this gap and bring in fresh perspectives and expertise.

Desire for strategic growth: If the business aims to expand its market reach, increase brand awareness, or drive online sales and lead generation, a Digital Marketing Manager can develop and execute strategic plans to achieve these objectives effectively.

Analysing performance: When a business recognises the importance of data-driven decision-making in marketing, hiring a Digital Marketing Manager with expertise in analytics can help analyse key performance metrics, derive actionable insights, and improve campaigns for better results.

Competitive landscape: If your competitors are leveraging digital channels effectively to gain a competitive edge, it may be time to invest in digital marketing talent to ensure an organisation remains competitive and relevant in the marketplace.

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FAQs

What is a Digital Marketing Manager?
A Digital Marketing Manager devises, executes, and oversees strategies across online platforms like websites, social media, and email. They manage campaigns, optimise online presence through content creation, and analyse performance using data analytics to drive brand awareness, engagement, and business growth.
What skills do you need to be a Digital Marketing Manager?
A Digital Marketing Manager needs to have a mix of different skills. A blend of technical proficiency and strategic thinking is essential. Strong analytical skills are crucial for interpreting data and optimising campaigns effectively. Proficiency in various digital marketing tools and platforms such as Google Analytics, SEO tools, and social media management platforms is necessary. Creativity and excellent communication skills are vital for crafting compelling content and engaging with audiences across different digital channels. Additionally, adaptability to stay updated with evolving trends and technologies in the digital marketing landscape, along with project management abilities to coordinate and execute campaigns efficiently, are also essential traits for success in this role.
What is the highest salary in Digital Marketing?
A Chief Digital Marketing Officer could expect a salary between £150,000 and £300,000 in the UK currently.
Is a Digital Marketer a good career?
Yes, a career in digital marketing can be highly rewarding and lucrative. With the importance of online presence for businesses across industries, the demand for skilled digital marketers continues to grow. Digital marketing offers a dynamic career, providing opportunities for creativity, innovation, and continuous learning. Digital marketers often enjoy flexibility in their work arrangements, including remote work options and freelancing opportunities. As businesses increasingly invest in digital marketing to reach their target audiences effectively, individuals with expertise in this field can expect promising career prospects and potential for growth.
How much does a Digital Marketer make UK?
A Digital Marketer at manager level could expect to make between £50,000 and £60,000 a year in the UK. The reporting line and size of the business may affect the salary.