Client: LanternAI
Sector: FinTech / B2B SaaS
Role: Senior Digital Marketing Manager
The challenge
LanternAI, a fast-growing B2B FinTech startup providing portfolio data intelligence to global fund managers, needed to hire a Senior Digital Marketing Manager to lead their global demand generation strategy.
The role required a combination of strategic leadership and hands-on execution, with responsibility for building and scaling multi-channel campaigns across paid media, content, and digital channels. The successful candidate needed experience in both brand building and demand generation within a complex B2B SaaS environment.
Despite a previous active search, LanternAI struggled to identify candidates with the right blend of technical expertise, commercial thinking, and executional ability – a common challenge in digital marketing recruitment for high-growth startups, and approached Intelligent People.
Our approach
With over 24 years of experience, Intelligent People is a specialist in digital marketing recruitment, supporting businesses in securing high-impact marketing talent.
Leveraging this deep expertise, we conducted a highly targeted search focusing on candidates with:
- Proven success in B2B SaaS demand generation
- Experience building global marketing strategies from the ground up
- Strong hands-on capabilities across paid media, content, and digital channels
- A track record of scaling marketing functions in startup environments
As one of the most established digital marketing recruitment agencies, Intelligent People combined its extensive network with proactive headhunting to engage senior, passive candidates not actively applying for roles.
The outcome
We successfully placed a Senior Digital Marketing Manager who:
- Developed and executed a global demand generation strategy
- Implemented integrated campaigns across multiple channels
- Strengthened LanternAI’s brand positioning within the FinTech space
- Delivered measurable pipeline growth through data-driven marketing
