Client: iProov
Sector: Biometric / cybersecurity / SaaS
Role: Product Marketing Manager
The challenge
A global leader in biometric identity verification, iProov, was experiencing rapid international growth, driven by increasing demand for secure, remote authentication across sectors including government, financial services, and healthcare.
To support this expansion, they needed to hire a Global Product Marketing Manager to strengthen their product marketing capability across multiple markets and partner channels.
This role required a unique combination of skills:
• Strong experience in global SaaS product marketing
• Ability to translate complex technical solutions into clear, compelling messaging
• Expertise in sales enablement and partner-focused marketing
• Experience working across multiple geographies and industries
• Confidence operating in a fast-paced, high-growth environment
The challenge was finding a candidate who could combine strategic thinking with hands-on delivery, while effectively communicating highly technical biometric solutions to diverse audiences.
The solution
We conducted a targeted search across product marketing professionals within global SaaS, data, and technology businesses.
The successful candidate brought:
• Proven experience in end-to-end go-to-market strategy and execution
• Strong expertise in product positioning, messaging, and value proposition development
• A track record of delivering multi-channel campaigns and sales enablement assets
• Deep experience in market intelligence, competitor analysis, and customer insight
• Ability to work cross-functionally with product, sales, and marketing teams
In their current role, they had:
• Led global product marketing initiatives within a fast-growing data and analytics business
• Developed and executed GTM strategies, campaign plans, and lifecycle marketing programmes
• Created a wide range of product marketing content, including case studies, web copy, and sales collateral
• Delivered campaign performance analysis and reporting to optimise ROI
• Supported product launches and feature adoption through close collaboration with Product teams
Their international experience and ability to simplify complex offerings made them an excellent fit for iProov’s needs.
The outcome
The candidate successfully joined iProov as Global Product Marketing Manager, supporting:
• Development of market-specific messaging and positioning
• Creation of sales and partner enablement materials
• Delivery of training and support for customer-facing teams
• Ongoing market and competitor intelligence
Their appointment enabled iProov to:
• Strengthen its global go-to-market execution
• Improve consistency and effectiveness of messaging across regions
• Enhance support for partners and customer-facing teams
• Better communicate complex biometric solutions to non-technical audiences
