Client: Causaly
Sector: Biomedicine / SaaS
Role: Senior Product Marketing Manager
The challenge
A fast-growing AI-powered SaaS company in the biomedicine space, Causaly, was undergoing a critical transformation in its marketing strategy. Having historically operated with a product-led approach, the business was shifting towards a more customer-centric go-to-market model to support continued global growth.
To enable this transition, they needed to hire a Senior Portfolio Marketing Manager, a pivotal role responsible for defining product messaging, building customer segmentation frameworks, and driving insight-led campaign strategy across a complex product suite.
The brief was challenging:
• Identify a senior marketer with deep SaaS product marketing expertise
• Strong experience in customer insight, segmentation, and persona development
• Ability to operate in a high-growth, cross-functional environment
• Ideally bring experience across global B2B technology businesses
• Balance strategic thinking with hands-on execution
This was a high-impact hire with visibility across product, sales, and marketing leadership teams.
The solution
We conducted a targeted search across senior product and portfolio marketing professionals within B2B SaaS and technology-led organisations.
The successful candidate brought:
• Extensive experience in global product marketing strategy and execution
• A strong track record of driving revenue growth, retention, and campaign performance
• Expertise in messaging, positioning, and persona development
• Proven ability to work cross-functionally with sales, product, and customer success teams
• Experience operating in fast-paced, scaling environments
In a previous role, they had:
• Delivered 90% net retention and 20% new business growth
• Launched new pricing and packaging strategies generating over $1M in revenue
• Built competitor intelligence frameworks used across large sales teams
• Led multi-channel campaigns and content strategies reaching tens of thousands of users
Their blend of strategic leadership and hands-on delivery made them a strong fit for Causaly’s transformation journey.
The outcome
The candidate successfully joined Causaly as Senior Portfolio Marketing Manager, taking ownership of:
• End-to-end portfolio marketing strategy
• Development of customer-centric messaging and value propositions
• Creation of insight-led campaign strategies
• Alignment across product, sales, and marketing functions
Their appointment strengthened the company’s ability to:
• Transition to a customer-first marketing model
• Improve campaign effectiveness through better segmentation and insight
• Enhance go-to-market execution across the product portfolio
