The User Experience Lead reports into the Head of User Experience. They may be responsible for overseeing one or more User Experience Managers with some potential management oversight for junior members of the team.

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User Experience Lead / UX Lead

A UX (User Experience) Lead is a professional who is responsible for leading and managing the user experience design process within a company or project. UX Leads play a crucial role in ensuring that products, services, or digital experiences are intuitive, user-friendly, and meet the needs and expectations of the target audience.

The primary responsibilities of a UX Lead may include:

Strategic planning

Collaborating with stakeholders, such as product managers and executives, to define the overall UX strategy and goals of a project or product.

Team leadership

Managing and mentoring a team of UX Designers, Researchers, and other specialists involved in the user experience design process. This may involve assigning tasks, providing guidance, and fostering collaboration.

User research

Conducting or overseeing user research activities, such as user interviews, usability testing, and competitive analysis, to gather insights about user needs, behaviours, and preferences.

Information architecture

Defining the structure and organisation of information within a product or service, including navigation schemes, categorisation, and labelling systems. This is called information architecture.

Interaction design

Creating or guiding the creation of wireframes, prototypes, and interaction patterns that outline the behaviour and flow of a digital product or service.

Visual design

Collaborating with visual designers or overseeing the visual design process to ensure that the user interface (UI) aligns with the overall user experience goals and brand guidelines.

Usability evaluation

Conducting usability evaluations and heuristic reviews to assess the effectiveness and efficiency of a product’s user interface and proposing improvements based on the findings.


Collaborating closely with cross-functional teams, including Product Managers, developers, and stakeholders, to ensure that the user experience design aligns with business goals and technical constraints. Effective communication and presentation skills are essential to articulate design decisions and advocate for the user’s perspective.

Overall, a UX Lead combines expertise in user-centred design principles, research methodologies, and project management to create exceptional user experiences.

Read our guide to UX Design principles, process and tools

What are the differences between a UX Lead and UX Designer?

This table highlights the key differences between a UX Lead and a UX Designer, emphasising their different jobs, focuses, responsibilities and expertise.

Differences: UX Lead and UX Designer


The Data is Not Available

UX Lead salary

In 2024, the salary of £70,000 to £90,000 would be expected at a User Experience Lead level.

Additionally, companies may offer additional benefits such as bonuses, stock options, and healthcare packages that can further enhance the overall compensation package.

Read our guide:
Product design & UX salary 2024

When does a business need a UX Lead?

Overall, a business may need a UX Lead when they aim to prioritise user experience, enhance product design and usability, and leverage user research to drive decision-making. Having a dedicated UX Lead can help businesses achieve their goals by delivering user-centred, intuitive, and engaging experiences that differentiate their products or services in the market.

A business may need to hire for this position when looking at:

New product development: To help define the user experience strategy, conduct user research, create prototypes, and ensure that the final product meets user needs and expectations.

Redesign or improvement initiatives: To assess the current user experience, identify pain points, and lead the design team in implementing effective changes that enhance usability, accessibility, and overall user satisfaction.

User-centric approach: To advocate for the user’s perspective, guide the design process, and ensure that user needs are considered at every stage, resulting in more successful and engaging user experiences.

Cross-functional collaboration: To act as a bridge between different stakeholders, aligning business goals with user needs, and ensuring that the user experience remains consistent across various touchpoints.

User research and testing: To conduct user research activities, gather insights, and validate design decisions through testing, ultimately leading to more informed and data-driven design choices.

UX team management: To manage and lead a team of UX Designers and UX Researchers. The UX Lead can provide mentorship, set design standards, establish processes, and ensure the team’s efficiency and effectiveness.

Example job description for UX Lead

We are looking for a UX Lead to manage a team of designers to ensure they continue to produce great quality work. The User Experience Lead will also be involved in end-to-end product design, including research strategy and visual design. 

The Head of User Experience’s main responsibilities:

  • Experience managing a team of 4 UX designers
  • Understand product specifications and user psychology
  • Creating new prototypes based on user testing and feedback
  • Conducting usability testing to identify customer pain points and creating an improvement strategy
  • Creating wireframes to demonstrate best in class user experience including interaction flows, information architecture and designs
  • Create considered visual design languages
  • Work with UI designers to implement attractive designs
  • Effectively communicate design ideas and prototypes to developers
  • Follow up for the performance of the executed designs on the basis of conversion rate and user heat maps
  • Maintain an active eye on the competitive market including new product releases and trends 
  • Use analytics together with a commercial mindset to deliver against business KPIs

To be successful in this Head of UX role, you will:

  • Bachelors degree in computer science, information technology or another closely related field
  • Proficient in prototyping tools such as InVision, Axure and Mockplus
  • Proficient knowledge of coding languages including HTML, CSS and JavaScript  
  • Proficient in design software (e.g. UXPin, Balsamiq)
  • Be detail driven, and able to manage time across several projects at the same time
  • An understanding of design, usability and research best practise

UX Interview questions

View our guide to User Experience interview questions, with 47 example questions that employers normally ask at interview.

What does good performance look like?

The role of a UX Lead can yield measurable improvements that positively impact a business. Here are some examples of good outcomes with statistical improvements that a UX Lead can aim for:

Increased customer retention

Implementing user-centred design principles and optimising the user experience may result in a 10% uplift in customer retention, indicating that more users are staying engaged with the product or service over a specific period.

Higher conversion rates

By streamlining user flows, optimising call-to-action placements, and designing persuasive interfaces, the UX Lead might achieve a 15% increase in conversion rates, indicating a higher percentage of users taking desired actions, such as making purchases or signing up for services.

Improved user engagement

Through iterative design and continuous improvements, a UX Lead can drive higher user engagement metrics. For example, implementing gamification elements or personalisation features may lead to a 20% increase in average session duration, indicating that users are spending more time interacting with the product or service.

Enhanced customer satisfaction

Focus on user research and usability testing can a 25% increase in positive ratings for the user experience, reflecting a higher level of user satisfaction with the product or service.

Reduced user errors and support requests

By implementing clearer instructions and intuitive design solutions, a company might experience a 30% reduction in support tickets related to user errors, indicating that users are finding the product or service easier to use and requiring less assistance.

Increased revenue and ROI

By delivering a seamless and user-friendly checkout process, a UX Lead might contribute to a 12% increase in revenue from online sales, demonstrating a direct correlation between a well-designed user experience and business growth. Similarly, a company may achieve a 40% higher return on investment (ROI) from their digital products or services due to improved user experiences and increased customer satisfaction.

UX Lead tools

As a UX Lead, having the right set of tools is essential to effectively manage and execute user experience design projects. Here are seven commonly used tools that can support this role:

Figma: Figma is a collaborative design tool that helps to create interactive prototypes, design user interfaces, and collaborate with team members in real-time. With its robust features and cloud-based platform, Figma enables seamless design iteration and feedback sharing.

UserTesting: UserTesting is a user research platform that provides access to a large pool of participants for conducting remote usability testing and gathering valuable user feedback. UX Leads can create test scenarios, observe user sessions, and collect actionable insights to inform design decisions.

Optimal Workshop: Optimal Workshop offers a suite of tools for user research and information architecture. Tools such as Treejack, Chalkmark, and OptimalSort help conduct card sorting exercises, gather feedback on information architecture, and validate navigation structures.

Hotjar: Hotjar is a powerful user behaviour analytics tool that provides heatmaps, session recordings, and user feedback collection. UX Leads can leverage Hotjar to visualise user interactions, identify pain points, and gain insights into how users engage with their products or interfaces.

Miro: Miro is a collaborative online whiteboarding platform that facilitates brainstorming sessions, create user journey maps, and collaborate with team members remotely. It offers a range of visual collaboration tools that enhance teamwork and ideation.

InVision: InVision is a prototyping and collaboration tool that creates interactive and animated prototypes for user testing and stakeholder reviews. It offers features like commenting, version control, and design handoff, making it easy to gather feedback and iterate on designs.

Google Analytics: Google Analytics is a web analytics tool that provides valuable insights into user behaviour, traffic sources, and conversion metrics. UX Leads can leverage this data to analyse user journeys, identify drop-off points, and make data-driven design decisions to optimise the user experience.

User Experience Lead FAQs

What is a User Experience Lead?
A User Experience Lead will lead end-to-end design of a product, including research strategy and visual design. They are responsible for conducting usability testing to identify customer pain points and creating wireframes showcasing interaction flows, information architecture and designs to combat these pain points.
What does a UX Lead do?
A UX Lead is responsible for conducting usability testing to improve the user experience of products including websites and apps. Using this data, the UX Lead will create wireframes and prototypes to increase customer metrics, including retention, loyalty and churn.
How many years experience for a UX Lead role?
Most UX Lead's would have between 5-7 years experience within the UX field before securing a UX Lead role.
What makes a good UX Lead?
A good UX Lead would be proficient in prototyping tools such as InVision, Axure and Mockplus as well as coding languages HTML, CSS and JavaScript. A UX Lead should also be detail driven, and able to manage time across several projects at the same time.
What is the difference between a UX Lead and a UX Designer?
UX Lead vs. UX Designer. There are many differences in these distinct job roles. UX Leads provide strategic oversight, set strategy, and mentor teams, while UX Designers focus on hands-on design tasks, collaboration, and user research. The roles differ in expertise, scope, and involvement in the design process