The Head of User Experience reports into the User Experience Director. They are directly responsible for overseeing the User Experience Lead or User Experience Manager, with some responsibilities for leading the Junior UX team too.

Head of User Experience / Head of UX roles

If you are looking for a Head of User Experience / Head of UX job role or would like to find out how to become a Head of UX, what skills you need, and what salaries are on offer, you will find a complete guide below.

If you’re an employer looking to recruit a Head of UX position, please see our product design and UX recruitment services page and contact us with any questions you have.

What is a Head of UX?

The Head of User Experience is a senior leadership position responsible for overseeing the design and usability of a company’s products and services. In essence, the Head of UX is tasked with ensuring that the user experience of a product or service is intuitive, engaging, and enjoyable for the end-user.

The role of the Head of UX is crucial in today’s digital age, where user experience has become a key differentiator for businesses. With competition in almost every industry intensifying, companies need to ensure that their products and services stand out in the market. The Head of UX plays a critical role in achieving this objective by focusing on the needs of the end-users.

The Head of UX typically has a team of designers, researchers, and other UX professionals reporting to them. They work closely with cross-functional teams such as product managers, developers, and marketers to ensure that the end-to-end user experience is seamless and cohesive. The Head of UX acts as an advocate for the end-user, ensuring that their needs and desires are understood and incorporated into the product design process.

What does a Head of UX role include?

The responsibilities of the Head of UX are varied and encompass several aspects of the user experience design process. These include:

Design strategy: working closely with senior leadership to understand the company’s goals and translate them into a design vision that is aligned with the needs of the end-users.

User research: responsible for conducting user research to understand the needs and desires of the end-users. They use this research to inform the design process and ensure that the end-product meets the needs of the target audience.

Design standards: responsible for developing and maintaining design standards that ensure consistency across all products and services. This includes defining the visual design language, interaction patterns, and usability guidelines.

Design leadership: responsible for providing design leadership to the UX team. This includes mentoring and coaching designers, providing feedback on their work, and helping them grow their skills.

Design execution: working closely with the product team to ensure that the design is implemented correctly and that the end-product meets the desired user experience standards.

Read our guide to UX Design principles, process and tools

Head of UX salary

A salary in the region of 75,000 to £100,000 is the current rate for a Head of User Experience. 

Factors that could affect the salary of a Head of UX role are:

  • The size of the employer and their expansion plans
  • Level of business funding
  • Importance / need for the role
  • Specific and niche skill set required
  • Upcoming deadlines, expansion or new product launch
  • The overall benefits package. Employers can enhance the salary through equity, pensions, and other benefits

Read our guide:
Product design & UX salary 2024

Head of UX job description

A typical Head of User Experience / Head of UX job description will read something like the below:

We are looking for a Head of UX to lead the design team, responsible for driving the end-to-end user experience. The Head of UX will lead the UX team to success across research, ideation, conception, design, prototypes and testing across the product portfolio. The Head of UX will also be responsible for the development and progression of a small, but passionate team of designers and researchers. 

The Head of User Experience’s main responsibilities:

  • Lead the team of designers and researchers including team meetings, reviews, personal development, mentoring and coaching
  • Work collaboratively with other areas of the business, including product management and engineering to ensure progression towards business KPIs
  • Create intuitive and elegant UX solutions to user problems
  • Develop and maintain a UX programme to guide designers, product management and tech teams towards the UX objective
  • Run a user testing programme to deliver continuous improvement for the product portfolio, using data to inform design decisions
  • Lead a team of internal product designers to success, including mentoring, coaching and all development needs
  • Design all UX best practises and processes, embedding these into the team 
  • Prepare and perform usability tests with users to gather direct feedback
  • Prompt decision making use of data and technical considerations in your thinking

To be successful in this Head of UX role, you will:

  • Have 8 – 10+ years’ experience as a UX Designer
  • Have a track record of leading teams 
  • Be able to show a portfolio showcasing results, processes, best in class user experience and products
  • Be detail driven, and able to manage time across several projects at the same time
  • An understanding of design, usability and research best practises

UX Interview questions

View our guide to User Experience interview questions, with 47 example questions that employers normally ask at interview.

Head of UX career path

Pursuing a career as a Head of UX requires a combination of education, experience, and skills:


Bachelor’s degree: Start by earning a bachelor’s degree in a relevant field such as Human-Computer Interaction (HCI), Interaction Design, Graphic Design, Psychology, Computer Science, or a related discipline. 

Master’s degree: Consider pursuing a master’s degree in UX design, HCI, or a related field. While not always necessary, it can provide advanced knowledge and specialisation, making you more competitive in the job market.

Relevant certifications

British Computer Society (BCS) Foundation Certificate in User Experience (UX)

Certified Professional in User Experience (CPUX)

Certified Usability Analyst (CUA)

Certified User Experience Professional (CUXP)

Nielsen Norman Group (NN/g) UX Certification

Chartered Institute of Marketing (CIM) Professional Diploma in UX and Customer Experience

Professional development

Attend workshops, seminars, and conferences: Participate in industry events and workshops to stay up-to-date with the latest trends, tools, and techniques in UX design.

Join professional organisations: Become a member of organisations like the User Experience Professionals Association (UXPA) or Interaction Design Association (IxDA) to network with industry professionals and access valuable resources.

Networking: Connect with UX professionals through online communities, LinkedIn, and local meetups. Networking can provide valuable opportunities for career growth and mentorship.

Personal projects and portfolios: Build a strong portfolio showcasing your UX design skills. This can include personal projects, case studies, and real-world examples of your work.

Career path

UX Designer/Researcher: Start as a UX designer or researcher to gain hands-on experience in designing and conducting user research, creating wireframes, and prototyping.

UX Lead/Manager: Progress to a leadership role where you oversee a team of designers and researchers, manage projects, and collaborate with stakeholders.

Senior UX Manager/Director: Advance to a senior management position, responsible for the overall UX strategy, team management, and aligning UX goals with business objectives.

Head of UX: Finally, aim for the position of a Head of UX, where you lead the UX department, drive user-centered design strategies, and collaborate with executives to shape the organization’s UX vision.

Head of User Experience FAQs

What does a Head of UX Design do?
A Head of UX leads a design team, responsible for driving the end-to-end user experience. The Head of UX will lead the user experience team to success across research, ideation, conception, design, prototypes and testing across the brand's product portfolio.
What is the highest position in UX Design?
The highest position with UX is the UX Director, also know as a User Experience Director. The salary range for this position is currently £85,000 to £110,000 in the UK.
Who is in charge of user experience?
The highest position with UX is the UX Director, also know as a User Experience Director. The salary range for this position is currently £85,000 to £110,000 in the UK.
What does UX stand for?
UX stands for User Experience. Those working within UX design the user experience across products, like websites and apps, to ensure the products are fit for the consumer purpose and running effectively.
Who is the highest paid in UX?
The highest position with UX is the UX Director, also know as a User Experience Director. The salary range for this position is currently £85,000 to £110,000 in the UK.