UI Designer job role

Are you on the hunt for your next UI Designer job? Are you wondering what salary you can achieve as a UI Designer? Read our comprehensive guide to this job role below.

Are you here because you need to hire a UI Designer? Intelligent People are specialist product design and UX recruiters so you are in the right place to receive all the help you need in your next hiring process. Click the button below to speak to us about your hiring needs.

What is a UI Designer?

A UI (User Interface) designer is a professional responsible for designing and creating the visual and interactive elements that make up the interface of a software application or website. The goal of a UI designer is to create an interface that is visually appealing, easy to use, and intuitive for the end-user.

UI designers work closely with UX (User Experience) designers to ensure that the interface design aligns with the overall user experience strategy. While UX designers focus on researching and testing the user experience, UI designers are primarily concerned with the visual and interactive design of the interface.

What does a UI Designer do?

UI designers use various tools and techniques to create their designs, including wireframing, prototyping, and user testing. They are responsible for creating the layout, colour scheme, typography, and overall visual style of the interface. They also design the various interactive elements, such as buttons, menus, and navigation bars.

One of the key responsibilities of a UI designer is to ensure that the interface design is consistent across all platforms and devices. With the growing number of devices and platforms available, this can be a challenging task. UI designers need to be familiar with the various design guidelines and best practices for each platform and device, as well as have a solid understanding of responsive design principles.

Another important aspect of a UI designer’s job is to consider the accessibility of the interface. UI designers need to ensure that their designs are accessible to users with disabilities, such as those who are visually impaired or have motor disabilities. This requires a thorough understanding of accessibility guidelines and best practices.

UI Designer salary expectations

In today’s market, a User Interface (UI) Designer could expect a salary of £50,000 to £70,000. Traditionally, those candidates working within London could expect a salary at the higher end of this scale, but with tech company growth in other UK cities such as Manchester, Leeds, and Birmingham, employers are tending to level out this playing field.

Other factors that could affect the salary of an UI Designer job are:

  • The size of the employer
  • The growth objectives of the employer
  • The overall benefits package. Employers can enhance the salary through equity, pensions, and other benefits

UI Designer v UX Designer

A UI (User Interface) designer and a UX Designer are both crucial roles in the field of digital design, but they focus on different aspects of the design process. While their work is closely related, the key distinction lies in their primary areas of expertise and the scope of their responsibilities.

A UI designer is primarily concerned with creating visually appealing and intuitive interfaces for digital products. They are responsible for designing the layout, aesthetics, and visual elements that users interact with. The UI designer works with colours, typography, icons, images, and other graphical elements to ensure that the user interface is visually appealing, consistent, and aligned with the brand identity. Their goal is to create an interface that is visually engaging, easy to navigate, and enhances the overall user experience.

On the other hand, a UX Designer focuses on the overall experience of the user while interacting with a product. They consider the entire user journey, from the moment a user first encounters the product to the completion of their goals. UX designers conduct extensive research to understand user needs, behaviours, and motivations. They analyse user feedback, conduct usability testing, and create user personas and user flows to inform the design process. The UX Designer’s objective is to optimise the user experience, ensuring that the product is useful, usable, and enjoyable. They work on improving the product’s functionality, usability, accessibility, and overall user satisfaction.

Read our guide:
Product design & UX salary 2023

UI job description

A typical UI Designer job description will read something like the below:

As an User Interface Designer, you will work closely with the UX team to create and implement a first-class user experience for our consumers, designing a user interface that is intuitive but also consistent with the rest of our brand.

The User Interface Designer’s main responsibilities are to:

  • Collaborate with cross-functional teams including product management and engineering to implement solutions for the overall product direction
  • Translate requirements into creative, intuitive and functional user interfaces through style guides, design patterns and design systems
  • Create wireframes, storyboards, user and process flows, and site maps
  • Communicate design ideas to the wider team through a prototype framework
  • Design graphic user interface elements, like menus, tabs and widgets
  • Build page navigation buttons and search fields
  • Conduct user research, analysing results to inform user interface designs, focusing on any customer pain points / problems
  • Analyse customer responses and website data to determine trends and causes of high and low traffic pages
  • Complete any layout adjustments required
  • Ensure all changes to the user interface design are in keeping with the brand guidelines, and developing the brand guidelines if required

To be successful in this User Interface Designer role, you will:

  • Have a degree within Design, Arts or a related field
  • Have previous experience as a User Interface Designer, showcasing a strong portfolio of previous work
  • Proficient in design software including Sketch, Illustrator, InDesign and Photoshop
  • Proficiency in HTML, CSS and Javascript for prototyping
  • Be able to communicate with peers, senior members of cross functional teams and external stakeholders

What skills are employers looking for?

In addition to having a degree or certification in a related field, such as graphic design, web design, or computer science, here are some of the most important skills that employers are looking for in a UI designer:

Design skills: UI designers must have strong design skills, including a keen eye for typography, layout, colour theory, and composition. They should be proficient in industry-standard design tools such as Adobe Photoshop, Illustrator, and Sketch, as well as prototyping tools like Figma or InVision.

User experience (UX) design: While UX design is a separate role, having a good understanding of UX design principles is important for UI designers. They need to be familiar with user research, usability testing, and information architecture to ensure that the UI design supports the overall user experience.

HTML/CSS/JavaScript: While UI designers may not be responsible for writing code, having a good understanding of HTML, CSS, and JavaScript is essential for creating functional prototypes and working effectively with developers.

Communication skills: UI designers must be able to effectively communicate their design ideas and work collaboratively with other designers, developers, and stakeholders. This includes being able to give and receive constructive feedback and being able to articulate design decisions.

Attention to detail: UI designers must have a keen eye for detail, ensuring that every aspect of the UI design is consistent, aligned, and visually appealing.

Time management: UI designers must be able to manage their time effectively, working on multiple projects simultaneously and meeting deadlines.

Adaptability: UI designers must be able to adapt to changing design trends, emerging technologies, and evolving user needs.

Creative problem-solving: UI designers must be able to approach design problems creatively and come up with innovative solutions that balance user needs, business goals, and technical constraints.


What does a User Interface Designer do?
An User Interface Designer works closely with the UX team to create and implement a first-class user experience for consumers, designing a user interface that is intuitive but also consistent with brand guidelines.
Is a UI Designer a good career?
Yes, UI Design is considered a good career. Along with a good starting pay and possible benefits, talented and driven UI experts often progress to higher levels of Product Design management.
What is the salary of a User Interface (UI) Designer?
As good User Interface design is the foundation of many more great products in today's tech-driven world, earnings potential in this field remains high. A proven UI Designer can earn up to £70k a year in the UK.
Do UI Designers get paid well?
In today’s market, a salary of £50,000 to £70,000 would be expected at an User Interface Designer level.