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Senior Digital Marketing Manager (b2b)
£80k to £100k
Remote
Permanent, Full Time
We are searching for a Senior Marketing Manager (b2b) / Digital Marketing Manager to join a global b2b SAAS business. They are established within the market and work with some of the most prominent businesses worldwide.
They are a small, fast-growing team who are investing in their marketing efforts. This role involves being hands on and into the detail. You will report into the CMO.
This is a remote role with occasional meet ups in central London.
The Senior Marketing Manager (b2b) / Digital Marketing Manager will:
* Focus on the executions and implementation of the digital marketing strategy, especially using HubSpot to formulate and drive lead generation.
* Assist in developing and executing demand generation campaigns that drive qualified leads
* Manage lead generation programs that drive pipeline growth
* Analyse campaign performance data to optimize campaigns
* Track lead conversion and velocity through the funnel, constantly optimizing, through testing
* Target existing customers to deepen relationships, up-sell and cross-sell
* Support the customer success team with customer touch point and lifecycle marketing communications and campaigns
* Product Marketing – work with product teams to shape a marketing roadmap for new features and products, creating product content and running campaigns to launch and educate customers
* Contribute to the creative process in order to define new, relevant and differentiating content marketing campaigns.
* Tracking and reporting on website and social platform performance.
* Set the marketing strategy, to align with the commercial strategy.
The Senior Marketing Manager (b2b) / Digital Marketing Manager:
* Must have good knowledge and experience in managing and optimising HubSpot.
* Must have recent experience in a small/start-up environment, building up the marketing efforts/processes from scratch.
* Proven track record of driving pipeline growth through demand generation campaigns
* Strong analytical skills with experience in data-driven marketing
* Excellent communication skills with the ability to work cross-functionally
Find out more about how Intelligent People can help with Digital Marketing recruitment.