Marketing Director/ Head of Marketing/ VP Marketing needed but a well-funded fintech business who are experiencing rapid growth and scaling up.
Backed by HM treasury, they’re ready to ramp up their scaling efforts and are on the search for someone to sit along the senior leadership team and take ownership of all marketing efforts.
The early part of the role is focused on the development of the comms and acquisition strategy- highlighting the company’s origination story and what they stand for, while driving inbound consumer growth through digital channels.
The Marketing Director/ Head of Marketing/ VP Marketing will:-
*Define and execute the acquisition marketing strategy.
*Define brand vision, tone of voice and positioning – to drive overall experience and long-term recognition.
*Take full ownership of all KPIs relating to customer acquisition.
*Define and manage the execution of entire marketing campaigns and activities across relevant channels.
The Marketing Director/ Head of Marketing/ VP Marketing must have:-
*Proven experience growing out a brand across any sector such as eCommerce, media, fintech, edtech, healthtech, finance, travel, marketplaces, etc.
*Strong analytical skills to measure activity and drive performance.
*Very strong digital acquisition experience, across all channels, with ideally broader experience across brand, partnerships and channel marketing.
*Great campaign management.
*Clear ability to wear multiple hats – hands on execution, optimisation, tactical planning, managing relationships with platforms etc.
This is an incredible opportunity for a Marketing Director/ Head of Marketing/ VP Marketing to join a business who are very well positioned to have a strong hold on the financial wellbeing space.
Intelligent People is a specialist marketing recruitment agency
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