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Working for a mission-led research and advisory organisation that targets C-suite staff in profitable companies, the Demand Generation Manager / Event Marketing Manager / B2B Marketing Manager will develop an effective marketing strategy to, both, nurture existing and sign-up new clients for invitation-only workshops taking place at the end of this year.
The organisation already knows which companies they want to target, so the Demand Generation Manager / Event Marketing Manager / B2B Marketing Manager will be key to identifying the channels to (re-)engage with these executive clients and deliver on subsequent campaigns. They have internal design and content capability, but this role will involve writing/checking copy and hands-on executing campaigns.
This is a hybrid role with ideally 4 days per week in the office (Covent Garden area). This is a 4-month contract OUTSIDE IR35 with potential to be extended based on performance.
The Demand Generation Manager / Event Marketing Manager / B2B Marketing Manager will:
- Identify the most effective channels to contact target clients.
- Execute on email marketing campaigns from end-to-end.
- Develop campaigns across paid ads, email, and SEO.
- Track campaign performance and conversion rates.
- Collaborate with the Sales, RevOps, and Design teams as and when needed.
- Manage development of new marketing assets while identifying gaps in existing content.
Candidates for the Demand Generation Manager / Event Marketing Manager / B2B Marketing Manager must have:
- 4+ years’ B2B marketing experience focused on demand generation with a fairly quick / transactional sales cycle (e.g. SAAS software, services, payment services, B2B events, etc).
- Strong hands-on experience planning and executing B2B campaigns across LinkedIn, PPC, paid media and any other relevant channels to engage targets.
- Strong communication and copywriting skills.