Content Marketing Manager / Content Lead / Head of Content needed by a leading market intelligence business who have recently undergone a digital transformation while maintaining their position as a global leader within their space.
Reporting into the Chief Marketing Officer, you will lead the process to design, build and execute the content strategy to develop a consistent brand identity for the business and further position its presence in a global market. You will guide and direct the storytelling processes on all platforms in support of demand generation activities as well as standalone projects.
The Content Marketing Manager / Content Lead / Head of Content will:-
*Set content strategy and standards
*Ensure strong and consistent messaging impact.
*Own campaign strategy, planning and execution.
*Manage the production of a variety of content assets.
*Own and manage brand identity both visual and verbal.
*Manage PR agency.
*Analyse content and campaign performance and optimise programmes.
The Content Marketing Manager / Content Lead / Head of Content must have:-
*At least 4 years B2B SaaS experience.
*An eye for a story and the ability to translate complex ideas into simple and engaging messages.
*A track record of designing and delivering high-performing B2B lead generation strategies across the full range of digital channels including email, social media, pay-for-performance ads, SEO/SEM.
*Strong written and verbal communication skills. You’re a great writer who’s comfortable creating client-ready material across multiple formats.
*Proven experience measuring marketing effectiveness and managing marketing budgets.
This is an exciting opportunity for a skilled content marketer to join an already established business and shape the way their brand is perceived by other businesses throughout the world.
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