Interim Vice President Product
This guide explores the crucial role of interim Vice president of Product Management in driving success and growth for modern businesses.
If you are an Interim VP of Product candidate, this page showcases the responsibilities and the skills required to succeed in this role today. You can also see our current available jobs.
For employers looking to hire a VP of Product, we provide valuable assets including an example Interim Vice President of Product Management job description and salary / day rate expectations for the top talent in the market today.
If you’re an employer looking to recruit an Interim Director of Product please see our interim recruitment page or click the button below to speak to us directly.
Other interim Product Management roles we recruit for
What is an Interim Vice President of Product Management?
An Interim Vice President of Product bridges the gap during periods of leadership transformation. Overseeing and directing the development and management of a company’s product portfolio, they are responsible for setting the strategic vision and roadmap for the company’s products, ensuring that they align with the overall business objectives and customer needs.
The Interim Vice President Product works closely with cross-functional teams such as engineering, design, marketing and sales to drive the successful execution of product initiatives. They are also involved in market research and analysis to identify emerging trends and opportunities, and make informed decisions on product enhancements or new product launches.
Reporting into the Chief Product Officer, the Interim Vice President Product plays a critical role in driving the company’s growth and success through effective product planning, development and management.
Interim Vice President of Product objectives
Business impact and revenue
While revenue generation may be a shared objective with other product leadership roles, the Interim VP Product is particularly focused on driving business impact through product initiatives. They evaluate market opportunities, assess pricing models and identify strategies to increase revenue and profitability specifically.
Competitive differentiation
The Interim VP Product seeks to position the company’s products as competitive and unique in the market. They look at competitor offerings, conduct market research, and leverage customer insights to ensure that the products stand out and provide value to users.
External representation
In certain cases, the Interim VP Product may also have an objective to represent the company and its products externally. They may participate in industry conferences, engage with customers, and act as a thought leader, building the company’s reputation and expanding its market presence.
Product vision, strategy and roadmap
The Interim VP Product defines and executes the product strategy, creating a roadmap that outlines the key initiatives and milestones. They prioritise features, allocate resources effectively and balance short-term goals with long-term vision to drive product success.
Product performance
This role is accountable for driving business growth through effective product management. They define and monitor key performance indicators (KPIs) related to product success, such as user engagement, conversion rates, and customer satisfaction. They use these metrics to identify areas for improvement in the overall customer experience.
Interim VP of Product day rates
In today’s market, an Interim VP of Product’s day rate would be in the region £900-£1,200.
Interim Vice President of Product Management: metrics
An interim VP of Product would look to improve these important metrics within their business / product portfolio:
User engagement metrics
- Average Session Duration: Measures the average time users spend on the product.
- Daily Active Users (DAU): Tracks the number of unique users engaging with the product on a daily basis.
User satisfaction metrics
- Net Promoter Score (NPS): Assesses user satisfaction and loyalty by asking how likely they are to recommend the product to others.
- Customer Effort Score (CES): Measures the ease of product use and customer satisfaction.
Product adoption metrics
- Activation Rate: Measures the percentage of users who complete key actions or reach important milestones after sign-up.
- Time to Value: Measures the time it takes for users to experience the full value of the product.
Conversion metrics
- Conversion Rate: Measures the percentage of users who complete a desired action, such as making a purchase or signing up for a premium service.
- Cart Abandonment Rate: Tracks the percentage of users who add items to their cart but do not complete the purchase.
Retention metrics
- Churn Rate: Measures the percentage of users who stop using the product over a given period.
- User Lifetime Value (LTV): Estimates the net profit attributed to the entire relationship with a user.
Interim VP of Product job description
A typical Interim VP of Product job description will read something like the below:
Job title: Interim VP of Product
Location: Remote or on-site
Duration: 3-12 months
As the Interim Vice President Product Management, you will be responsible for leading and scaling our product management function. You will play a critical role in shaping our product vision, strategy, and roadmap, ensuring alignment with our overall business objectives. Working closely with cross-functional teams, you will guide the development and execution of our product portfolio, from concept to launch, and beyond. Your leadership and expertise will be instrumental in driving innovation, enhancing customer satisfaction, and maximising business impact.
Responsibilities
Product strategy and vision:
- Define and communicate the product vision and strategy in alignment with the company’s overall goals and market trends.
- Conduct market research and competitive analysis to identify new opportunities and market gaps.
- Collaborate with senior leadership to prioritise product initiatives and allocate resources effectively.
Product roadmap and execution:
- Develop a comprehensive and ambitious product roadmap that outlines the short-term and long-term goals of the company.
- Drive the successful execution of the product roadmap by working closely with cross-functional teams, including engineering, design, marketing, and sales.
- Oversee the end-to-end product development lifecycle, ensuring high-quality and timely delivery of innovative products.
Team leadership:
- Build and lead a high-performing product management team, providing mentorship, guidance, and support.
- Foster a culture of collaboration, innovation, and continuous improvement within the product management function.
- Identify and develop talent, ensuring the team has the skills and resources needed to achieve objectives.
Market analysis and customer focus:
- Conduct market research, gather customer feedback, and analyse user data to identify customer needs, preferences, and market trends.
- Leverage insights to drive product enhancements, feature prioritisation, and user-centric decision making.
- Continuously monitor market dynamics and competitive landscape to maintain a competitive advantage.
Stakeholder collaboration:
- Collaborate closely with internal stakeholders, including executive leadership, engineering, marketing, sales, and customer success, to ensure alignment and shared objectives.
- Act as a trusted advisor to key stakeholders, providing strategic product insights and recommendations.
Requirements:
- Proven experience as a Vice President/Interim Vice President of Product Management or a similar senior leadership role in a tech scale-up environment.
- Extensive experience in product management, including product strategy, roadmap development, and product lifecycle management.
- Strong understanding of software development processes and agile methodologies.
- Track record of successfully launching and scaling innovative, customer-centric products.
- Excellent leadership and team management skills, with the ability to inspire and motivate a high-performing team.
- Exceptional communication and collaboration abilities, with the aptitude for influencing and building consensus among stakeholders.
- Analytical mindset, with a data-driven approach to decision making.
- Bachelor’s degree in a relevant field; MBA or advanced degree is a plus.
Product management interview questions
Read our guide to the top 75 product management interview questions, that are often asked at interview by employers.
What is the difference between Interim and Fractional VP of Product
While both roles are temporary and bring senior-level product expertise, there are key differences:
- Interim Vice President of Product: Works full-time and is deeply embedded in the company, leading product strategy, team management and execution for a defined period. They drive initiatives, align product development with business goals, and ensure cross-functional collaboration.
- Fractional Vice President of Product: Provides part-time support, often working with multiple companies simultaneously. They focus on high-level strategic guidance rather than hands-on execution or day-to-day management.
The right choice depends on your company’s needs. If your business requires dedicated product leadership to manage teams, implement processes, and execute a product vision, an interim role is the better fit. For broader, advisory-level input without full-time commitment, a fractional role may be more suitable.
Interim Vice President of Product skills
Employers typically look for a range of skills and experience when hiring an Interim Vice President Product. Here are ten skills that are commonly sought after:
Leadership skills
An Interim VP Product must be able to lead, motivate and manage a team of product managers, designers, and developers to drive innovation and growth.
Strategic thinking
An Interim VP Product must be able to develop and execute a clear product strategy that aligns with the organisation’s overall goals and objectives.
Data-driven decision-making
An Interim VP Product must be able to leverage data and analytics to make informed decisions about product development and optimisation.
Customer empathy
An Interim VP Product must have a deep understanding of customer needs and behaviours to develop products that meet and exceed their expectations.
Business acumen
An Interim VP Product must have a solid understanding of business principles, including revenue models, pricing, and financial analysis.
Experience with Agile methodologies
An Interim VP Product should be familiar with Agile methodologies, such as Scrum and Kanban, to ensure efficient and effective product development.
User experience (UX) design
An Interim VP Product should have an understanding of UX design principles to ensure products are user-friendly and meet customer needs.
Strong communication skills
An Interim VP Product must be able to communicate clearly and effectively with both internal and external stakeholders.
Innovation
An Interim VP Product should have a passion for innovation and a willingness to explore new ideas and technologies.
Product marketing
An Interim VP Product should have a solid understanding of product marketing principles, including product positioning, messaging and go-to-market strategies.
In addition to these skills, employers typically look for candidates with a proven track record of success in product management or a related field, experience managing cross-functional teams, and the ability to work collaboratively with other departments such as engineering, marketing and sales. They may also look for candidates with experience in the specific industry in which the company operates.
Interim VP Product FAQs
- Can a product manager become an interim vice president?
- The simple answer is yes. To become an Interim Vice President of Product, a Product Manager will likely need to be promoted through the ranks, first becoming a Product Director and a VP of Product. This transition therefore may take a few years to happen.
- What does an Interim VP Product manager do?
- The Interim VP of Product is responsible for setting the product vision and overall direction of the product teams. Once set, the Interim VP needs to ensure all teams understand the company’s goals and objectives, allowing them to create and develop products to meet the business needs. The Interim VP will need to ensure the customer is considered at each stage of the development process and oversee the product experience from start to finish.
- What does Interim VP product stand for?
- The Interim VP in a Interim VP Product title stands for Interim Vice President.
- When should a company hire an Interim Vice President of Product?
- An interim VP of Product is ideal when a company is undergoing leadership transitions, scaling rapidly, or facing a strategic shift that requires experienced product leadership. They provide stability, drive key initiatives and ensure product teams stay aligned with business goals during a temporary leadership gap.
- How does an Interim VP of Product integrate into an existing team?
- An interim VP of Product quickly assesses the current product strategy, team dynamics and organisational challenges. They embed themselves into the team, establish clear priorities and drive execution while maintaining collaboration across engineering, design, marketing and leadership teams.
- What impact can an Interim VP of Product have in a short period?
- Despite being a temporary role, an interim VP of Product can make a significant impact by refining product strategy, improving team processes, accelerating key initiatives and setting up long-term structures for success. Their experience enables them to deliver quick wins while laying the groundwork for sustained growth.
