Vice President Product

If you’re looking for a Vice President Product job role, and want to browse the available vacancies, or simply learn more about the role including typical salary levels, what it takes to be a successful VP Product, and more, you will find your complete guide below.

If you’re an employer looking to recruit the ideal candidate for a Vice President Product position, please see our product manager recruitment services and the full overview of our services to employers.

While the majority of jobs we offer at this VP level are at London based companies, with the rise of flexible working, we can work with candidates across the UK, Europe and North America.

Salary

In today’s market, a salary of £100,000 to £200,000 would be expected at this VP Product Management level. Traditionally, those Product VP candidates working within London could expect a salary at the higher end of this scale, but with the rise in demand from candidates for flexible working, employers are tending to level out this playing field.

Employers will also be willing to pay a higher salary for a Vice President Product who has the specific and niche domain experience that they require within their industry and product roadmap.

Other factors that could affect the VP Product Management salary are:

  • The size of the employer
  • The growth objectives of the employer
  • The overall benefits package. Employers can enhance the salary through equity, pensions, and other benefits

Read our guide to
Product salaries

Example Job Description

A typical VP Product Management job description will read something like the below:

The Vice President Product will lead the product strategy for 2 leading online platforms and will have a singular, overarching remit – to improve the customer experience and engagement.

The VP Product Management will:

  • Ideate and implement strategies to improve the customer experience
  • Drive engagement by building communities that bring authors and readers together
  • Lead a global team of product managers
  • Build strategic, profitable 3rd party arrangements & alliances
  • Drive SEO & discovery

The VP Product must have:

  • Significant product leadership of a high volume, B2C / D2C platform
  • Built, mentored, and managed product teams
  • Strong commercial acumen
  • Excellent stakeholder management skills
  • An obsession with the customer experience and user engagement

The VP Product will have managed international teams in a matrix environment and will have strong academics, or the equivalent experience.

What are employers looking for?

Creating a job description is a difficult task for a product management role – each business will have different requirements depending on its size, how established the business is, the budget, and what product the business sells, from software, a service to a tangible product.

Saying this, businesses looking to fill a Vice President Product role, are more than likely looking for the candidate to take responsibility for setting the product vision and overall direction of the product teams. After that, the VP needs to ensure all teams understand the company’s goals and objectives, allowing them to create and develop products to meet the business needs. The VP will need to ensure the customer is considered at each stage of the development process and oversee the product experience from start to finish.

FAQs

Can a product manager become a vice president?
The simple answer is yes. To become a Vice President of Product, a Product Manager will likely need to be promoted through the ranks, first becoming a Product Director and a VP of Product. This transition therefore may take a few years to happen.
What does a VP Product manager do?
The VP of Product is responsible for setting the product vision and overall direction of the product teams. Once set, the VP needs to ensure all teams understand the company’s goals and objectives, allowing them to create and develop products to meet the business needs. The VP will need to ensure the customer is considered at each stage of the development process and oversee the product experience from start to finish.
What does VP product stand for?
The VP in a VP Product title stands for Vice President.
VP Product salary in London
A VP of Product could expect a salary of £100,000 to £200,000. This will be enhanced through a further benefits package including pension contributions, healthcare cover, insurances and often wellbeing initiatives.