Regional Vice President

If you are looking for a Regional VP job role or would like to find out how to become a Regional VP, what skills you need, and what salaries are on offer, you will find a complete guide below.

If you’re an employer looking to recruit a Regional Vice President, please see our Executive Search recruitment page, and the full overview of our services to employers. If you need to hire and would like our services, contact us today.

What is a Regional VP?

A Regional Vice President is a high-level executive position responsible for overseeing the operations and performance of multiple regions or territories. This role typically exists in large corporations with geographically dispersed operations or in companies with an extensive regional presence. The Regional Vice President plays a crucial role in implementing the strategic objectives and ensuring the attainment of revenue, profitability, and growth targets within their assigned regions.

As a key member of the executive leadership team, the Regional Vice President is entrusted with managing a team of managers or directors in each region, providing guidance, support, and direction to ensure consistent execution of the company’s vision and objectives. 

They are responsible for setting performance goals, establishing sales targets, and developing strategies to growth market share and revenue. The Regional Vice President is also involved in talent management and resource allocation, ensuring that the right people are in the right positions and that adequate resources are allocated to support regional operations effectively.

Regional VP: other responsibilities

In addition to the above responsibilities, a Regional Vice President’s role is to look after:

Operations: Monitoring the day-to-day operations of the region, ensuring that they align with the company’s policies, standards, and procedures. This includes overseeing financial management, budgeting, and resource allocation to enhance efficiency and productivity.

Business development: Identifying and pursuing new business opportunities within the region, such as expanding into new markets or establishing partnerships. This may involve conducting market research, assessing potential risks and benefits, and formulating business strategies to drive growth.

Relationship management: Building and maintaining relationships with key stakeholders, including clients, customers, suppliers, and local authorities. This involves fostering a positive image of the company and ensuring high levels of customer satisfaction.

Performance evaluation: Monitoring and evaluating the performance of the region against set targets and KPIs. This includes conducting regular reviews, evaluating data and metrics, and implementing corrective actions or improvement plans as necessary.

Regional Vice President salary

There are many factors used to determine the Regional VP salary and package expectations – size of business, industry, growth stage, product pipeline and company turnover – just to name a few.

We’d expect a salary between £100,000 – £300,000 with additional benefits such as private medical insurance, performance related bonuses and pension contributions as standard for this level of role. The salary is largely determined by the organisation type, i.e., a large global listed business will be closer to the top range, with an early-stage scale-up towards the lower end of the scale, potentially with an equity package to enhance the overall package.

Equally, if an employer requires a Regional Vice President with specific niche experience and knowledge, the candidate will often be able to negotiate a salary at the higher end of this scale.

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Regional VP job description

A typical Regional Vice President job description will read something like the below:

The Regional Vice President is responsible for leading and driving sales, sitting on the senior management team.

What we expect you to do:

  • Define and build sales strategy and organisation to achieve rapid revenue growth plan
  • Establish, own and drive quarterly and annual revenue and booking goals
  • Provide accurate and detailed weekly and quarterly forecasts to management
  • Provide leadership to the day-to-day operations of the region’s goals and objectives
  • Oversee incentive programs that motivate the sales team to achieve their sales targets and region’s revenue growth plans
  • Support additional routes to market including channels and field sales (if and when appropriate)
  • Work with the rest of the management team to prepare relevant materials and actively participate in business review meetings


  • Experience with multi-mode GTM models that ideally employ a mix of inside, channel and field sales
  • Experience with selling and account management in a recurring revenue model, either subscription or SaaS
  • Familiar with the decision cycle and what it takes to get approval. Ideally experienced with strategic, solution-selling sales environments
  • Self-starter & fast learner, excellent listening skills
  • Team player must be smart, hands on and willing to get things done. Must have start-up or early stage/growth company experience
  • Demonstrable success as a leader
  • A real strength in attracting and recruiting top sales talent
  • Over time you’ll build a UK team to localise all services, create partnerships, and drive all marketing activities to acquire, delight and retain UK customers

What skills are employers looking for?

Global perspective

Having a global perspective allows a Regional Vice President to understand and anticipate market trends and opportunities across different regions, enabling the business to effectively navigate international markets and expand its global footprint.

Impact: It can lead to successful market penetration in various regions, increasing revenue streams and diversifying the business’s customer base.

Cultural sensitivity

Demonstrating cultural sensitivity fosters positive relationships with diverse stakeholders, enabling the candidate to navigate cultural nuances and adapt business strategies accordingly.

Impact: It can enhance international collaborations and partnerships, leading to improved cross-cultural communication and increased business opportunities.

Change agility

Being adaptable and open to change enables the Regional VP to effectively navigate dynamic business environments and proactively respond to market disruptions and evolving customer needs.

Impact: It can drive innovation and agility within the business, allowing it to stay ahead of competitors and seize emerging opportunities in the market.

Strategic influence

The ability to exert strategic influence allows the Regional Vice President to persuade and inspire others to align with the company’s vision and strategic objectives, creating a unified and motivated workforce.

Impact: It can foster a culture of strategic alignment, empowering employees to work towards common goals and driving collective success for the business.

Decision making

Leveraging data and analytics to make informed decisions enables this person to identify patterns, trends, and opportunities, guiding strategic direction and improving business outcomes.

Impact: It can lead to more accurate decision making, reduced risks and enhancing return on investment for the business.

Relationship brokerage

Acting as a relationship broker involves proactively connecting and fostering relationships with key stakeholders, industry influencers, and strategic partners to create a network of mutually beneficial alliances.

Impact: It can enhance the business’s reputation and facilitate access to new markets, resources, and expertise, driving business growth and expanding market presence.

Customer-centric mindset

Having a customer-centric mindset enables the Regional VP to understand customer needs, preferences, and pain points, informing product/service development and enhancing the overall customer experience.

Impact: It can lead to increased customer satisfaction, loyalty, and retention, ultimately driving revenue growth and market share expansion.

Talent attraction

Demonstrating talent magnetism involves attracting, developing, and retaining top talent, creating a high-performing and engaged workforce that fuels business success.

Impact: It can foster a culture of excellence, innovation, and collaboration, driving employee productivity, satisfaction, and success.

Political savvy

Being politically savvy allows the the candidate to navigate complex organisational dynamics, build alliances, and influence decision-making processes within the company.

Impact: It can facilitate effective stakeholder management, enable smoother execution of strategic initiatives, and drive organisational alignment and cohesion.

Risk anticipation

The ability to anticipate potential risks and mitigate them before they impact the business enables the candidate to proactively protect the brand’s interests and ensure business continuity.

Impact: It can reduce financial losses, reputational damage, and operational disruptions, safeguarding the business’s long-term sustainability and success.