Marketing Director
George, our Senior Recruitment Consultant, joined Intelligent People in April 2019. After graduating from Staffordshire University with a BA honours in Drama Performance and Theatre Arts, George started his career within acting, before moving towards hospitality, sales and recruitment.
Let’s get to know George
You’ve been at Intelligent People for 3 years. Tell us a bit more about your role and what you do day-to-day?
I’m now a Senior Recruitment Consultant specialising in marketing and commercial leadership roles. My day-to-day involves speaking to candidates about the senior marketing positions we have available – anything from Head of Marketing, VP Marketing, Marketing Director, Chief Marketing Officer and above.
I also speak to clients who need help filling marketing vacancies within their businesses, helping to find top talent and find it quickly. I also discuss future openings with clients and how we’re able to help them.
What do you love most about your job?
One of the best parts of my job is the satisfaction from helping a candidate find their dream role, whilst helping a client their dream candidate. When you find the perfect match, it’s a great feeling, and the commission off the back of it, is quite nice too!
What is the proudest moment in your career so far?
The proudest moment of my career so far is placing a Chief Marketing Officer within a market research and publication company, with a salary of £150,000. I did this immediately after my return from furlough. I was proud to return to work and deliver billings straight away, after a long and stressful time away.
Although it’s not strictly career related, I was also lucky enough to meet my wife-to-be at Intelligent People, so I have the co-owners Chris and Doug to thank for that!
What is a current problem in the recruitment industry that you want to fix?
One of the biggest problems that I face within the recruitment industry is how most people and businesses perceive recruiters. In general, recruiters have a bad reputation for one reason or another, and I don’t think that is necessarily fair. Most recruiters in the industry have a huge amount of knowledge about the market, what a good candidate looks like and as a consequence can add a lot of value to businesses which are looking to scale.
I enjoy working at Intelligent People for this reason – we aren’t pushy recruiters, instead, we genuinely want the best for each candidate and client we speak to and I think this is evident in our communication style.
What is the biggest mistake that candidates make during the recruitment process? What advice do you give to them along the way?
One of the biggest mistakes that candidates make is not tailoring their CV and experience to the role they’re going for. Doing your homework and thinking “what about my experience will be the most relevant to them?” is super important and will make the difference when the hiring manager or recruitment consultant is looking at CVs to shortlist.
You can never go into an interview over prepared. We have a list of marketing related interview questions on our blog, if any candidate wants to use these to help with their interview preparation.
What are the top 3 things that employers are looking for from marketing candidates today?
- Relevant sector experience
- Multiple channel experience
- Ability to be hands-on, even at senior levels.
If you had to describe yourself in 3 words, what would they be?
Kind. Efficient. Supportive.
What is your favourite quote?
“Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me.” – Michael Scott
