Despite the general doom and gloom in the media, Intelligent People were delighted to record their 2nd highest yearly revenues since starting in 2002. As a vertically aligned recruitment consultancy who place Marketing, Product Management and eCommerce professionals Intelligent People work with Online & New Media Organisations, Telecom & Datacom Providers and the Technology Market.

Doug Bates, one of the founders of Intelligent People, said:

“As in 2010 the B2C market was by far our busiest as organisations expanded their eCommerce proposition and raced for market share. In addition to the continuing growth of online retail, the recession has driven a lot of consumers to seek bargains on the internet and so Email Marketing, CRM, Loyalty, Retention and User Experience have all been candidate driven markets with demand outstripping supply. Web Optimisation is a huge growth area and online organisations are realising benefits from investment in data-led technology; for example medium and large retail customers have achieved immediate sales uplifts of between 9% and 14% through effective personalised product recommendations and behavioural merchandising. As a result, competition for web optimisation and analytical skills (customer segmentation and behavioural insight) is also fierce.

“Rather than auctioning candidates to the highest bidder we’ve always had a client-centric approach, where we use our unique candidate footprint and market knowledge to make sure our clients are represented with integrity and consistency; whilst we don’t fill every vacancy our Clients appreciate our efforts and repeat business has been the cornerstone of the past years growth.

“During the last quarter of 2011 the B2B Market showed some small signs of growth, however budgets are still scrutinised and until there is some economic certainty we only envisage growth in niche areas or replacement hires in this market.”

Intelligent People believe the market will continue to grow, particularly within eCommerce & B2C marketing; a sample of last year’s placements is below that may prove helpful regarding salary levels.

TitleIndustrySalary
Online Marketing AssistantOnline Travel£37k
Product ExecutiveDigital Publishing£30k
Digital Marketing ManagerOnline Fashion£38k
Social Media ManagerOnline Travel£30k
Online Marketing ExecutiveOnline Travel£25k
Business Development ManagerOnline Publishing/Retail£80k
Marketing Programme ManagerOnline Publishing/Retail£80k
Marketing Manager (Email)Retail£35k
Marketing ExecutiveB2B£28k
Digital DesignerFashion£30k
Email ManagerFashion£30k
Head of ProductRetail£80k
Digital Comms ManagerFashion£40k
Online Marketing ManagerRetail£40k
Content ManagerRetail£35k
Email MarketingMedia£32k
CRM ManagerMedia£49k
Head of eCommerceOnline Retail£65k
Head of PricingOnline Retail£90k
CRM DirectorGaming£92k
Online Strategy ManagerRetail£80k
Digital Marketing ManagerClassified Ads£38k
Director Cross Border TradeOnline Retail£110k
Product ManagerOnline Payments£92k
Product ManagerOnline Gambling£70k
Head of AnalysisOnline Payments£110k
eCommerce ManagerOnline Fashion£35k
Head of MarketingOnline Portal£80k
UX DesignerPublishing£325/day
Online Project ManagerPublishing£275/day
Head of eCommerceFashion Retail£120k
Senior Strategic Account ManagereCommerce£61k
Online Project ManagerPublishing£45k
Retention Optimisation AnalystOnline Gambling£275/day
VP of ProducteCommerce£100k
Business AnalysteCommerce£27k
Online Marketing ManagereCommerce£38k
International Marketing ManagereCommerce£50k
Web DeveloperOnline Retail£250/day
Marketing DirectorRetail£100k
PPC ExecutiveeCommerce£30k
Senior Business AnalysteCommerce£32k
Web Content MerchandisereCommerce£27k
CRM ManagerRetail£38k

For further information please email enquiries@intelligentpeople.co.uk or call 01727 736690 and ask for Doug Bates or Chris Mason.