As in 2010, The Online & New Media Market has been our busiest sector and provided approximately 60% of Vacancies and Revenues. Clients include some of the leading .com brands, who have recruited at all levels from Web Designers & Developer’s through to Senior Product Managers, Heads of Online and Marketing Directors.
Marketing campaigns in the online world are easy to track and, again, the ROI is easy to measure so investment in the Marketing team is no longer seen as a luxury, rather a necessity. “Hot spots” where there is a skills shortage and a premium for good candidates is within User Experience, SEO, CRM & Email Marketing. Social Media and Search are also playing an increasingly important role.
The Telecommunications Market is growing significantly this year – Data & Voice Communications have become increasingly commoditised and so demand for Product Managers & Marketers who can differentiate the value proposition and effectively articulate USPs are the difference between winning & losing the next deal as well as keeping existing Clients. Hires in this Sector have included Product Managers, Field, Communications & Product Marketers. We expect the Telecommunications Market to continue to grow and further M&A activity also seems likely.
The Technology Market has been quiet so far this year as many have recruitment freezes and pre-IPO Companies are scrutinising spending. Many product teams in this Sector are Head Office based, which is often in the US, so the majority of vacancies have been for Field Marketers. Technology Companies tend to be an accurate barometer of Market confidence and whilst doubt prevails around the Global Markets, and the Eurozone in particular, we do not expect to see any change.
Report prepared by Doug Bates, a Director of Intelligent People who are a leading Marketing, Product Management and eCommerce recruitment agency.