Before you go on a job interview, it’s important to find out as much as you can about the company. That way you’ll be prepared both to answer interview questions and to ask the interviewer questions. You will also be able to find out whether the company and the company culture are a good fit for you.
Take some time, in advance, to use the Internet to discover as much information as you can about the company. Spend time tapping into your network to see who you know who can help give you an interview edge over the other candidates.
Here’s how Intelligent People recommend you research a company prior to your interview:
1) Visit the Company Website
Visit the company web site, review the company mission statement and company history, products and services, management, as well as information about the company culture. The information is usually available in the “About Us” section of the site.
2) Use LinkedIn
LinkedIn company profiles are a good way to find, at glance, more information on a company you’re interested in. You’ll be able see your connections at the company, new hires, promotions, jobs posted, related companies, and company statistics. Take a look at your interviewer’s profile to get insight into their job and their background.
3) Use Social Media
Check Facebook and Twitter. Become a Fan of the company on Facebook and follow it on Twitter. You’ll find information you may not have found otherwise.
4) Google and Google News
Search both Google and Google News for the company name, press releases, financial results and any other publicity around the company.
5) Inside Connections
If you have a connection that will help you find inside information, use it. Do you know someone who works there? Ask them if they can help you prepare and find out as much as you can about the company’s goals for the year ahead, and previous achievements.
6) Get an Interview Edge
Research what the companies mission statement, vision and core values are and use this information to highlight why you are a good fit in your job interview. Use the same words that they use but sound sincere and natural – there is nothing more off putting than a rehearsed response to the interviewer.
We’re here to help you prepare too, so if you have any questions before heading into the interview we’ll do our very best to ensure you have the information you need to.