Intelligent People work with the UK digital talent pool, partnering with Digital and eCommerce businesses, identifying and engaging the best possible talent to support their business growth. For the 2nd year we have conducted in depth analysis of placements within the Digital & eCommerce sector and are delighted to present our findings.

In short, the UK digital economy continues to grow at two and a half times the rate of the wider economy, contributing more than £100BN a year. The result is a continuing rise in the number of jobs in digital tech as well as expected wage inflation; great news for those building a career in digital tech but again presenting challenges to employers as to how best attract and retain talent.

In terms of changes from 2016, placements in Disruptive Consumer Services are up from 26% to 54%, whilst eCommerce has contracted from 46% to 27%, suggesting eCommerce has become a more mature market whereas Disruptive Consumer Services is still in aggressive growth mode.

A degree is still pretty much a pre-requisite these days, with a Redbrick or Russell Group being advantageous and accounting for roughly a third of placements.

Salaries have continued to grow with placements under £40K becoming increasingly rare (15% for 2017, down from 27% the previous year) whereas the £60K – £80K bracket has grown from 25% to 32% and £100K+ placements are also on the up.

Whilst the gender divide is static in terms of placement volume the general growth in salary is strongly weighted towards women, narrowing the wage gap.

All data taken from placements made in 2017 by Intelligent People, a specialist Product Management, eCommerce and Marketing recruitment agency serving Digital and Online Companies.

Shared below is a breakdown of the type of talent businesses in the digital tech sector hired during 2017 based on talent being placed into Product Management, Digital marketing and eCommerce functions.


Talent Businesses by Industry

*Disruptive Consumer Services – EdTech, FinTech, HealthTech, PropTech, Consumer Services, Payments
** eCommerce & Digital – FMCG, eCommerce, Publishing, Marketplace
*** TMT – Utilities, Media, Communications, Leisure & Travel, Business Services

Talent Businesses by Education


Talent Businesses by University Type


Talent Businesses by Seniority

Talent Businesses by VP Level


Talent Businesses by Gender

Talent Businesses by Gender

Talent Businesses by Gender

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Report by Doug Bates, Intelligent People,
Data compiled by Amy Collicott, Intelligent People,