If recruiters aren’t queuing out of the door to share the latest career opportunities with you (and you’d like them to be), then your LinkedIn profile may be in need of a spruce-up. Read these simple dos and don’ts to make your LinkedIn profile count!
Don’t leave key buzzwords out
Here’s a little insider trick: recruiters use a search technique called ‘Boolean’. This involves keywords relating to a job title with the specific skills they’re looking for in a candidate’s profile, and adding operators such as ‘not, ‘or’, or ‘and’ those keywords will be plugged into LinkedIn, and the search engine pulls up relevant keywords found in those profiles. Here’s how to make yours come top of the search results:
• Headline before your name
• Concise summary of your career and experience
• Job title and description
Don’t make recruiters guess who you are
Recruiters don’t want to waste time guessing what a candidate is all about. At first glance recruiters always want to gauge a clear sense of your personality – so make your profile count!
Use the headline right below your name to tell people who you are, and express your personality, so that people take notice and want to find out more.
Do give your summary the ‘wow’ factor
The summary is the most important section of your profile; it’ll make or break the chances of a recruiter reading further into your CV. Keep it punchy from start to finish. You can follow this summary template:
• I’m a certified (insert buzz word here) with x years of experience (list another buzzword here)
• My expertise lies in (insert buzz word here) developed in (list another buzz word here)
• I specialise in… (summarise your expertise or main skill in one line, if possible)
Do get recommendations to validate your expertise
Recommendations from your former clients or employers all count as credible references, and verifies to a recruiter that you’re as experienced as your profile claims.
Recommendations always shows an employer that you have influential people to back up your professional expertise.
Do put a figure on your results
Don’t just say that you ‘saved a company money’ in your role – show them the ‘receipts’. Whichever sector you’ve worked in, make sure to quantify your claims.
Your claim should be more along the lines of: “I saved the company pounds through cost-effective budgeting.”
Do establish yourself as a leader
No blog? No problem. Using the publishing platforms on LinkedIn will position you as an opinion leader and authority in your field – which will show recruiters that you know what you’re talking about.
Do join recruiters on LinkedIn groups
Becoming a member of industry or job-specific LinkedIn groups will make you even more visible to recruiters. Many of them hang out in these groups, and post content related to specific jobs in the industries you’re looking to get into.
Start following these recruiter’s activities by posting thoughtful comments, and gradually they’ll start to notice you and identify your skills.