The internet can seem like a whirling vortex of products and services floating around in the universe, where people can search endlessly for the right everyday solutions. In today’s competitive climate where customers carefully scrutinise offers for the best quality and value for money, your business standing out in this vortex is even more valuable. But how does this relate to Search Engine Optimisation (SEO)?
Why is SEO important – and how can it help you cash in?
SEO basically means maximising a person’s search for something in the online space. In this case, the spaceship goes into autopilot when a customer searches for their need, and takes them on the right voyage in this internet vortex – to find you.
Search engines store and scan this information, making it easier for customers to identify your business based on their needs. The more information you store and communicate, the easier and more effective the customer’s internet space travel becomes in identifying your website.
Here’s how to parlay that into success:
You are what you read
The desire for innovative content isn’t dying down; it’s the heart of building customer relationships and wooing over valuable business. Mobile currently tops the trend for searching content online – capital venture firm Kleiner, Perkins, Caufield and Byers says that adults are spending up to three hours a day on their phones or tablets. Videos are proving to be the most popular engagement for people, which is why posting videos as part of online content is key to boosting SEO rankings.
Search engines will also look out for targeted key words and relevant stories that customers want to hear or read out, not just the videos. This precise attention to detail can drive up your website rankings faster than a space launch from NASA!
Not only should brands create engaging, informative and relevant content, but they should also include the keywords that help customers identify your brand (i.e. words such as ‘anti-ageing’, ‘youthful’ or’ beautiful skin’ for a beauty brand). A beauty video accompanied with content containing key words can accelerate popularity in searches. Avoiding overuse of ‘stuffing’ keywords, by using clear and natural prose, will also make for clearer optimisation.
The headline is word king
Headlines of stories or articles need to contain keywords that help search engines identify your content as the most relevant and popular for readers. Headlines are the front face of your web content, so don’t underestimate its pulling power for readers.
Sitemaps give search engines x-ray super vision
Sitemaps list all the pages of your website, giving search engines a clear structure or blue print of how your website is organised.
Usually found on the bottom of the homepage, it’s valuable for helping search engine web scanners like Googlebot read this x-ray of your website, optimising the relevant pages and content for peoples’ searches on Google.
Other search engines will have their own scanners, so it’s well worth enhancing this feature on your website!
A URL-tidy website is a happier SEO website
How your website is URL formatted and organised, from everything to homepage, sub-pages and product pages, all count towards optimizing your visibility on a search engine – and among potential customers.
Structure, navigation and even the look of a website is everything, so a poorly built and dressed website can make a bad first impression to a client (also known as ‘bad user experience’).
Individual URL pages on a website should be clearly laid out, descriptive, and contain key words that give your website pages and content its relevance with potential customers. This is even more important when reading blogs or articles connected with your brand on the website.
Image optimisation makes the eye grow fonder
Images can spell a thousand words perhaps more than browsing search engine lists on Google or Yahoo. The more enticing the image, the more it will attract a potential customer when they see your image.
This means the right image matters for your website content, especially for articles that link to your product or service. Ensure that each image’s file name, title and text linked to the URL of the image is clear.
Social media platforms spread the word
All websites have multi-channels which help feed the right information to the reader, and this includes everything from Facebook, Twitter and YouTube, where information is more easily accessible. Ensure your URL links are wired to off-site platforms to all social media pages, where readers can click onto your website for easier navigation.
Customers won’t just type in words on a search engine, but will also scan their own social media for the latest must-have products or services.
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