The UK digital economy is quoted to be growing at twice the rate of the wider economy, contributing around £97bn a year. The result is, of course, a rise in the number of jobs in digital tech, growing at twice the rate of non-digital tech roles according to the Telegraph’s latest figures. This is great news if you’re building your career in digital technology; this also raises questions if you’re a hiring manager – how do you attract and retain the best?

Intelligent People work with London’s digital talent pool, partnering with Digital and eCommerce businesses, identifying and engaging the best possible talent to support their business growth. Shared below is a breakdown of the type of talent businesses in the digital tech sector hired during 2016. This data is based on talent being placed into Product Management, Digital Marketing and eCommerce functions.


*Disruptive Consumer Services – EdTech, FinTech, HealthTech, PropTech, Consumer Services, Payments
** eCommerce & Digital – FMCG, eCommerce, Publishing, Marketplace
*** TMT – Utilities, Media, Communications, Leisure & Travel, Business Services




In summary we can conclude that a degree is pretty much a pre-requisite these days, with a Redbrick or Russell Group being advantageous. The gender divide is still there in terms of volume of placements and average salary and is most distinct at placements of £80K and above.

Data taken from all placements made in 2016. Intelligent People are a specialist Product Management, eCommerce and Marketing recruitment agency serving Digital and Online Companies.

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Report by Doug Bates, Intelligent People

Data compiled by Kayleigh Welling, Intelligent People