B2B Digital Marketing and CRO Manager | Hybrid, London | AA9781

Working for a large global B2B product and services organisation, the B2B Digital Marketing and CRO Manager / Growth Marketing Manager / Performance Marketing Manager role involves: driving the performance of a digital agency to generate high quality traffic across digital channels; optimising the conversion funnel across multiple websites; and managing Salesforce CRM campaigns.

This role is officially home-based so all travel expenses will be covered, but it requires 1 day per week in Northeast London.

The B2B Digital Marketing and CRO Manager / Growth Marketing Manager / Performance Marketing Manager will:

• Plan and manage end-to-end digital lead generation campaigns across Google Ads, Meta, and LinkedIn.
• Understand the different requirements of top, middle and bottom funnel campaign activities, developing campaigns to meet each objective.
• Brief designers and agencies to ensure creative assets align with campaign objectives and brand guidelines.
• Build and optimize landing pages and campaign flows.
• Analyse campaign performance daily and provide actionable insights for optimization, aligned with sales.
• Set up campaigns within Salesforce and ensure smooth lead capture and reporting.
• Collaborate with sales teams to optimize lead scoring, routing, and follow-up effectiveness.
• Build dashboards and reports to track lead generation KPIs and sales pipeline contribution.
• Implement SEO best practices to improve organic visibility and traffic quality, managing a technical SEO agency.
• Optimize site performance (speed, UX, navigation, forms, CTAs) to increase conversions.
• Use analytics tools to identify drop-off points and improve the customer journey.

Candidates for the B2B Digital Marketing and CRO Manager / Growth Marketing Manager / Performance Marketing Manager role must have:

• Hands-on digital/performance/PPC/paid marketing experience from a B2B sector (e.g. software, telecoms, IT services, professional services, etc).
• CRO experience, optimising onsite journey and funnel.
• Experience of organic search, working with SEO to drive organic search results.
• Ideally experience in a large enterprise environment, working with multiple stakeholders.
• A strong data focus and comfort using data to understand and take action.

Find out more about how Intelligent People can help with marketing recruitment.