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Working for a diversified specialist business services provider, the Head of Content / SEO Content Lead / Senior Manager Content Strategy role involves leading a content team of 7 to produce a broad range of short and long form content for web, blogs, newsletters & video, with a main focus on driving natural search / SEO performance.
The team includes content writers, copywriters and videographers and you’ll directly oversee ideation, the content roadmap, commissioning, tech and video production, editorial approval, proofreading and ensuring high standards of quality, grammar and SEO performance across the team. This is a very busy deadline driven content environment. It’s a hands-on role that will also involve writing yourself.
This is a hybrid role with 3 days per week in central London.
The Head of Content / SEO Content Lead / Senior Manager Content Strategy will
- Define, implement and own the content strategy, across all brands and websites.
- Own the ideation, commissioning, editing, publishing and proofreading of written and video content for blogs, newsletters, outreach, digital PR and YouTube, holding a high bar for the quality of content published relating to grammar and SEO best practices.
- Set up, monitor and improve how content performance is measured, establishing successful metrics for each brand.
- Liaise with the SEO lead to test and implement changes to content, in line with new and ever-changing best practices.
- Write occasional long-form and short-form articles for blogs, newsletters and outreach content, on a variety of topics.
- Ensure the planned refreshment and improvement of written and video content to maximise organic performance.
- Ensure the planned repurposing of content across social, YouTube and any other relevant mediums.
Candidates for the Head of Content / SEO Content Lead / Senior Manager Content Strategy role must have:
- Strong experience in a hands-on content management leadership role, B2B or B2C.
- Strong experience of natural search and producing content for SEO performance.
- Relevant industry sectors could be marketplaces, classifieds, professional services (eg accountancy, legal services, etc), B2B Technology or similar.
- Broad experience across a range of written and video content.
- Comfort in a very fast paced content environment, working at speed.
- Ideally experience of WordPress.
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