Smart Insight reports that 80% of companies are under the perception that they deliver outstanding social media customer service, whereas only 8 % of their clients agree to that. Nowadays, social media networks offer more than a chatting, and photo-posting platform. If anything, it’s a perfect blend of social media and search engine optimisation (SEO). Note that, Google and social networks are content-hungry beasts. To feed them satisfactorily, consider the right tactics and activities to implement to make your marketing campaign a success.

Know Your Ambition Before Designing Your Business’s Social Media Marketing Profiles

Be clear on what you want your visitors to think, see, and feel when they stop over your business’s social media profile. Create your entire social media marketing presence based on this purpose, and deliberate altering your content between platforms to appeal to the specific audiences. For instance, the content you post to entice your Instagram followers should differ from the videos your brand should posts on YouTube. What impression do you intend to create on your visitors? Before concluding on the appearance of your social media profiles, consider the tone, mood, language and personality you need your profile to portray, and how well it will resonate with the rest of your marketing campaign. Although each platform has its unique audience and content crossover, in what way that audience uses each platform dictates the kind of content you should share on each.

Optimise Your Social Media Profile

Your social media profiles are the only static components of your social media presence. Your tweets, images and daily posts change day by day, but profiles remain comparatively constant. When new users find your brand online, this is most likely the first place they will look. To effectively use your social media profiles, ensure you include a URL to your site in a noticeable place. Fill in every field on your profile, and make sure your images and format are regular across your entire social media profiles. Also, link it to a network-specific landing page — a great idea is dedicating landing pages for your Instagram followers, Facebook fans, and other social media audiences.

Use Hashtags

In 2007, the first hashtags were used. Since then, they have turned out to be an integral part of social media, making it easy to create discussions around specific topics. Hashtags not only help you to connect with new people, but also give audiences a way to find you. To use hashtags in marketing, find out the trending hashtags, the kind of hashtags influencers in your niche are using, and create your own hashtags when running a contest on social media.

Use these tips to optimise your social media campaigns, and invest in a variety of social media marketing tactics. Note the ones that work best for you. Conventional practices may be a good starting point for your testing, but they might not be ideal for your audience, so be sure to test all the options to see which one works best for them.


Source: Katlyn Eriksen