It’s no secret that social media is an essential marketing tool for businesses of all sizes and industries.
From growing a business and shaping brands to connecting with customers and building an engaged community of loyalists – social media marketing lets businesses achieve all of this and more.
As more companies continue to realize the importance of building a strong presence on social media, the demand for social media marketers is on the rise and is only expected to grow.
Now, this is great news for someone looking to launch a career in social media marketing.
However, it’s important to note that it’s not all fun and games. As a social media marketer, you will be responsible for –
- Devising social media strategies to raise brand awareness
- Creating and distributing engaging content
- Managing the brand’s online reputation
- Monitoring brand mentions across platforms
- Running ads on social media platforms (in some cases)
So, if this is something that interests you, here are five key tips to help you jump start your career in social media marketing.
1. Be Active on Social Media
When you apply for a social media role, one of the first few things recruiters look into is whether you are active on social media yourself.
You don’t have to be a social media influencer with million fans and followers. However, it’s important for you to post regularly and maintain an active profile because it shows that you are well-versed with the various platforms.
It’s a good idea to follow brands and influencers who post interesting content and take learnings from them.
2. Hone your Knowledge
In order to start your career in social media marketing, you need to specifically know how brands make the best use of the various platforms.
You are expected to have in-depth knowledge of each social media platform (mainly Facebook, LinkedIn, Twitter, YouTube, Instagram and Pinterest) and how you can maximize their potential to meet business goals.
So, take up online courses in social media marketing to hone your knowledge and gain a competitive advantage.
3. Stay Updated on the Latest Trends
Social media is constantly evolving – something that was relevant a year ago might not be as important today.
As someone who wants to build a career in this domain, you need to be prepared to read extensively and keep yourself updated on the latest trends and game-changers.
Set aside at least 20 – 30 minutes everyday to just catch up on the latest in the social media world. Here are a few social media websites you can subscribe to and have news delivered to your inbox –
Alternatively, you can also follow these websites on Twitter to stay on top of all the news.
4. Get Hands-on Experience
When it comes to landing a job in social media marketing, it’s always helpful to have practical experience in managing social media campaigns.
While theoretical knowledge is great, the real learning comes from getting hands-on experience and learning from your mistakes.
So, while you’re looking for a job, keep an eye out for internships or freelance with startups and small businesses who are looking for social media marketers. This practical experience will make for a valuable addition to your resume.
5. Master the Essential Skills
There are certain skills recruiters look for in candidates when hiring for roles in the social media marketing field.
For instance, you need to be creative because you will be expected to create content that engages the audience and captures their attention. As social media is about visuals, you should try your hand at using photo editing tools and learn how to design visually-appealing images.
Apart from designing, you need to also have strong writing skills in order to write captions that are well-suited to the medium and also puts across your message clearly to the audience.
Another crucial factor is developing your analytical skills and thinking strategically because analysis is key to success. You will need to analyze social media data to track performance and measure effectiveness of your campaigns.
As the demand for social media marketers is growing, so is the competition. In order to stay ahead of the curve, you need to gather practical experience, keep yourself updated and never stop learning. So, follow these five tips and you’re sure to successfully build a career in social media marketing.
Adela Belin is a content marketer and blogger at Writers Per Hour. She is passionate about sharing stories with a hope to make a difference in people’s lives and contribute to their personal and professional growth. Find her on Twitter and LinkedIn.