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Working for a SaaS software vendor who dominate their niche market globally with their specialist workflow software, the Senior Marketing Manager / B2B SaaS Marketing Lead role involves leading a small team of 3 to deliver inbound lead growth, shape product marketing messaging across customer groups, and oversee all key marketing areas, including communications, brand, events, sales enablement, etc.
This is a rare opportunity to take on significant responsibility and build out a marketing capability, requiring an ambitious and confident B2B marketing professional. The role is both strategic, but also very hands on, leading a small team.
The role is hybrid with 2-3 days each week in their Surrey offices.
The Senior Marketing Manager / B2B SaaS Marketing Lead will:
- Define and continually evolve their brand positioning and messaging framework.
- Lead creation of differentiated value propositions, sales messaging, and thought leadership.
- Define and lead execution of go-to-market strategies for new product and feature launches, ensuring clear positioning, cross-functional alignment, and impactful market entry
- Manage and coach a small team across campaign delivery, MQL generation, customer storytelling, and external engagement (e.g. LinkedIn, events, forums).
- Oversee delivery of email and ABM campaigns, nurture workflows, and marketing automation.
- Deliver clear, consistent, and commercially strong sales enablement content.
- Drive production of customer case studies, product marketing content, and awareness assets.
- Monitor competitors, market shifts, and customer insight to shape positioning.
- Collaborate closely with sales and product teams to align go-to-market execution.
- Track team performance across key marketing KPIs—campaign delivery, engagement, and lead outcomes.
Candidates for the Senior Marketing Manager / B2B SaaS Marketing Lead role must have:
- Strong B2B SaaS marketing experience, ideally in a broad role but must include demand generation and product marketing/shaping product messaging.
- Either experience leading a small team or strong desire to step up into a leadership position.
- Ability to think strategically with comfort being hands on, into the detail and delivering yourself.
- Strong communication skills to manage relationships with internal and external colleagues, stakeholders, partners and customers.
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