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Product Marketing Lead/ Senior Product Marketing Manager needed by a B2B SaaS company who are scaling aggressively and supplying businesses with a product never before seen across Europe.
The next phase of their growth involves building out a best-in-class marketing team to work with the world’s largest hedge funds, government organisations and Fortune 500 companies- with you spearheading the whole product marketing function.
You’ll lead activities across the marketing funnel, but your core focus will be on product marketing – owning the messaging, positioning and go-to-market strategy for the European data products within the company’s portfolio.
The Product Marketing Lead/ Senior Product Marketing Manager will:-
*Partner with Sales and Tech teams to develop and refine the go-to-market strategies
*Design compelling customer value propositions and benefits-led sales messaging and communicate these to target personas via impactful sales collateral
*Build and execute a content strategy that drives awareness and inbound interest e.g. with blog posts, newsletters, white papers, infographics
*Increase social media presence via both paid and organic marketing, with a focus on LinkedIn
*Collaborate with our Sales and Research teams to plan industry events and develop engaging content to showcase
*Be the guardian for the entire brand, implementing a consistent tone of voice, messaging and brand design guidelines for use across the business
The Product Marketing Lead/ Senior Product Marketing Manager must have:-
*Minimum of 5 years’ experience in a data or fintech business, or data-driven agency
*Experience delivering the proposition for a complex B2B SaaS/DaaS product
*Strong storytelling skills and a flair for writing engaging copy
*Technically literate, you excel at summarising complex concepts in language that non-technical audiences will understand
*Excellent research analysis skills and a bias for data-driven decision making
This is an exciting opportunity to be one of the first marketers at a rapidly scaling business with a unique offering.
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