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6-month Contract | £400 – £500 per day | Outside IR35
Working for a B2B Software business, the Interim Senior B2B Marketing Manager is a broad role working across a number of areas including demand generation, ABM, sales enablement, communications and product marketing.
This is a 6-month contract role OUTSIDE IR35 and is hybrid based, with 2-3 days per week in their Surrey offices. Candidates must be available for an immediate start.
The Interim Senior B2B Marketing Manager will:
- Define and continually evolve the brand positioning and messaging framework.
- Lead creation of differentiated value propositions, sales messaging, and thought leadership.
- Define and lead execution of go-to-market strategies for new product and feature launches, ensuring clear positioning, cross-functional alignment, and impactful market entry
- Manage and coach a small team across campaign delivery, MQL generation, customer storytelling, and external engagement (e.g. LinkedIn, events, forums).
- Oversee delivery of email and ABM campaigns, nurture workflows, and marketing automation.
- Deliver clear, consistent, and commercially strong sales enablement content.
- Drive production of customer case studies, product marketing content, and awareness assets.
- Monitor competitors, market shifts, and customer insight to shape positioning.
- Collaborate closely with sales and product teams to align go-to-market execution.
- Track team performance across key marketing KPIs—campaign delivery, engagement, and lead outcomes.
Candidates for the Interim Senior B2B Marketing Manager role must have
- Strong B2B SAAS or software marketing experience.
- Broad experience across the marketing mix, including paid media, SEO, and content-led campaigns
- Strong understanding of messaging, positioning, and customer-centric marketing.
- Exceptional skills writing and shaping messages that speak clearly to decision-makers.
- Successful experience working with sales teams and understanding what enables them to scale.
- Comfortable switching between planning and execution.
- Familiarity with HubSpot (or similar), CRM/reporting tools, and content workflows.