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Working for one of Europe’s fastest growing fashion eCommerce businesses, the Interim Digital Marketing Director / Head of Performance Marketing / Digital Acquisition Director role involves leading a team of 5 to oversee all acquisition activities until a permanent replacement joins (likely in 3-4 months).
This will involve being very close to the detail to test and optimise campaigns across digital channels across the UK and European territories.
The role is fully remote (UK).
The Interim Digital Marketing Director / Head of Performance Marketing / Digital Acquisition Director will:
-Drive traffic growth, work to define the digital marketing strategy; optimising performance marketing solutions, social media integration, SEO, paid search, audience strategy, affiliates/referral programs, influencer networking, online PR, social;
-Drive organic site traffic up and boost conversion rates by creating high purchase intent content, linking interesting content that is created within and keep customers on the website
-Create best in class localised acquisition and retention tactics to plan and execute across key global markets
-Develop and execute across all digital channels including PPC, SEO, paid social, affiliates and display
-Own all digital marketing forecasts and budgets, managing digital marketing allocation, working closely with other business stakeholders on forecasting and budgeting
-Lead a team of 5 across international, SEO, paid, social and affiliates.
-Work very closely with the CRM team.
-Identify growth and development opportunities in digital backed by insights that can be shared and easily understood by the wider business
-Work closely with technology, merchandising and trading teams to achieve yearly objectives using quantifiable KPI’s
-Contribute to driving increased marketing efficiency through identifying cost re-investments on existing customers and non-incremental activity; The team are very hands-on and work at pace – efficiencies and changes should be made when and as often as needed
-Continually research and understand the global paid environment to ensure that we remain at the forefront of the industry
Candidates for the Interim Digital Marketing Director / Head of Performance Marketing / Digital Acquisition Director role must have:
-Very strong hands on experience driving customer acquisition across all digital channels.
-Strong comfort working at pace, continually adapting to deliver first class trading results.
-Strong comfort with data and use of data to drive testing, optimise and make decisions
-Previous experience managing a high performance digital marketing team in a retail environment.
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