Head of Growth (D2C) | Remote | MT9753

Working for a rapidly scaling European fashion, fitness and lifestyle brand, the Head of D2C Growth / Head of Performance Marketing / Senior Manager Paid Social role involves leading all growth marketing efforts with a strong focus on paid social channels.

This is a strategic role with a team of one, so involves hands-on execution. The organisation are cash positive and scaling fast, initially targeting the US market before looking at European and other territories. This is a great opportunity to be effectively marketing hire #1 in a scaling D2C business, with huge scope to take on more responsibility over time.

They have a relatively inexperienced digital performance capability, so this role involves setting the growth strategy, making sure the right people are in place and delivering growth, hands-on.

This is a fully remote (UK) role with 2-3 team meets annually.

The Head of D2C Growth / Head of Performance Marketing / Senior Manager Paid Social will:

• Set the strategy to generate high quality traffic across paid social channels (Meta, Tiktok, Instagram), that converts to drive product sales across different branded D2C websites.
• Build capability to understand customer segments to improve targeting, reduce CPA, drive basket and lifetime value.
• Build a campaign and content calendar, based around seasonal events and new product launches.
• Work with creative teams to generate high quality video and image content to test in campaigns across different channels.
• Hands-on build and execute paid social campaigns, managing a marketing manager to support execution (approx. £300k monthly spend).
• Analyse and optimise campaign performance and conversion journey to drive campaign metrics and conversion/revenue.
• Coach and mentor a relatively junior marketing manager to upskill and drive performance.

Candidates for the Head of D2C Growth / Head of Performance Marketing / Senior Manager Paid Social role must have:

• Very strong performance marketing experience across paid channels, including Meta, Tiktok Shop and Instagram.
• Comfort setting the strategy but also being hands on.
• Experience of social channel campaign tools, such as Meta Ads Manager & Tiktok Ads Manager and associated tools.
• Ideally experience managing a small team.
• Candidates may come from any product vertical, such as clothing, fashion, health, beauty, cosmetics, supplements, nutrition, etc.

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