Client: Pitchup
Sector: Travel Tech Marketplace
Role: Digital Marketing Lead
The challenge
Pitchup, a global travel marketplace for camping and campervan sites, needed to hire a Performance Marketing Lead to bring all digital marketing activity in-house.
Previously reliant on external agencies, the business was not achieving the desired performance outcomes. They required a highly hands-on expert who could:
- Take ownership of paid acquisition channels
- Introduce automation and new marketing technologies
- Optimise campaigns in a highly competitive, performance-driven environment
- Improve key metrics such as CPA and LTV
Finding a candidate with a travel background, strong analytical skills, and deep performance marketing expertise proved challenging without the support of a digital marketing recruitment agency, particularly within the competitive landscape of digital marketing recruitment.
Our approach
With over 24 years of experience, Intelligent People is one of the UK’s leading specialist digital marketing recruitment agencies, with a strong track record of delivering senior marketing hires across global markets.
For this assignment, we focused on identifying candidates with:
- Advanced performance marketing expertise across paid search, paid social, and programmatic
- Experience in high-volume, competitive acquisition environments
- A highly numerate, data-driven mindset
- Proven success improving ROI, CPA, and customer lifetime value
- Background in travel or marketplace businesses
Using our extensive network and specialist knowledge in digital marketing recruitment, we conducted an international search across the UK, Europe, and US to identify and engage the best available talent.
The outcome
We successfully placed a Performance Marketing Lead who:
- Transitioned all marketing activity in-house from agencies
- Implemented automation tools and performance frameworks
- Delivered significant improvements in campaign efficiency and ROI
- Built a scalable acquisition strategy across multiple territories
