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Working for a technology and services business that provides a range of services to small and micro businesses, the Senior Customer Marketing Manager / Senior CRM Manager / Lifecycle Marketing Manager role involves leading all customer marketing activities to convert new customers and increase lifetime value throughout the relationship lifecycle.
This is a senior IC role that involves setting the strategy, but also being very hands on, working with other teams across the business. It’s a very fast paced environment where you’ll be able to work at pace and make an impact quickly, where new ideas are welcome and success rewarded.
The Senior Customer Marketing Manager / Senior CRM Manager / Lifecycle Marketing Manager is a hybrid role with 3 days per week in central London.
The Senior Customer Marketing Manager / Senior CRM Manager / Lifecycle Marketing Manager will:
- Plan and execute all outbound communications across SMS and email.
- Develop campaign and messaging strategies to drive brand awareness.
- Own the roadmap for all lifecycle marketing.
- Work with a range of internal teams and stakeholders across content, marketing, business unit leaders, etc.
- Lead customer segmentation and campaign planning work, and all post-campaign analysis. There is a separate data team than can support as needed.
- Become the subject expert with CRM/marketing platforms and tools, including HubSpot, Mailjet and others. Make recommendations for the best platforms and technology to use.
Candidates for the Senior Customer Marketing Manager / Senior CRM Manager / Lifecycle Marketing Manager role must have:
- Strong experience of customer marketing, lifecycle marketing, CRM marketing across email and ideally SMS.
- Ideally experience targeting small businesses / micro businesses with any business service (e.g. payment processing), product or software, but SMBs or consumer marketing would be OK.
- Candidates with D2C experience may have worked in utilities, price comparison, marketplaces, telecoms, mobile tariffs or similar.
- Strong experience setting CRM strategy and also comfort executing hands-on.
- Experience using and configuring HubSpot.
- A strong data focus and comfort using data to target and optimise campaigns.
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